B2B GTM Strategist at The Imaginarium | USA

The Imaginarium

B2B GTM Strategist

USA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 months ago

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Job Summary

The B2B GTM Strategist role centers on building ICP and TAM frameworks, structuring target account lists, and ensuring CRM data supports scalable ABM and GTM activation. You will manipulate CRM data, refine segmentation, and work with ABM platforms to drive pipeline growth. The position requires experience in B2B marketing analytics or related data roles, familiarity with CRM systems, and comfort using AI tools for enrichment and workflow automation.

Job Description

Responsibilities

CRM Segmentation and ICP Modeling
Extract and manipulate CRM data to support account segmentation
Develop and refine ICP frameworks and account tiering models
Analyze pipeline stage data to inform growth strategy
Structure TAM and target account lists based on firmographic, technographic, and pipeline data
Maintain segmentation logic across CRM and activation platforms
Maintain data hygiene and segmentation accuracy
AI-Supported Audience Development
Use AI tools to assist in target account list development and enrichment
Build and manage AI-supported workflows in platforms such as Clay or similar tools
Structure data inputs to feed generative AI models for account research, persona refinement, and segmentation enhancement
Validate and refine AI-generated audience insights to ensure strategic alignment
ABM Platform & Account Intelligence Support
Work within B2B ABM platforms including but not limited to Bombora, Demandbase, or 6sense
Execute account scoring, segmentation, and prioritization frameworks
Prepare structured audience outputs for paid media and GTM activation
Monitor account-level engagement data and contribute to pipeline reporting
Support attribution alignment with Marketing Operations and RevOps
Prepare campaign-level performance datasets for B2B reporting
Assist in pipeline-focused QBR preparation

Requirements

3–6 years of experience in B2B marketing analytics, marketing operations, CRM strategy, or a related data-driven marketing role
Experience working with CRM systems such as Salesforce, HubSpot, or similar platforms
Strong proficiency in Excel or Google Sheets and comfort working with large datasets
Experience supporting segmentation, target account development, or audience strategy for B2B marketing programs
Familiarity with ABM or account intelligence platforms (such as Demandbase, 6sense, Bombora, or similar tools)
Curiosity and comfort working with AI tools that support research, enrichment, or workflow automation
Ability to translate data into actionable insights that support GTM planning and campaign execution
Strong collaboration skills and comfort working cross-functionally with Strategy, Paid Media, and RevOps teams
Experience in a B2B SaaS or agency environment is a plus but not required

The Imaginarium

The Imaginarium is a full-service strategy, customer experience, creative, and digital marketing agency driven by hospitality, excellence, and accountability. Our team builds and executes modern marketing systems that align strategy and execution, so you can move fast and grow with confidence.

Founded in 2021

Boston, Massachusetts, USA

32 employees (13 in marketing)

www.imaginarium.agency