Responsibilities

• Own quarterly target for qualified meetings booked and pipeline sourced into ICP accounts.
• Own Lumen's outbound engine, end-to-end — list building, sequencing, copy, send, iterate. Cold calling included: define the scripts, make calls yourself, and set up AEs to make them as well.
• Manage the campaign calendar — briefs, creative, audience targeting, launch, optimization, post-mortems.
• Run Account-Based Marketing programs for tier-1 institutional prospects — multi-channel, multi-touch, measurably tied to pipeline.
• Own the marketing tech stack — HubSpot ownership for campaign execution, lead scoring, attribution, and pipeline reporting; sequencer, enrichment, intent data, and ABM tooling.
• Lead AI-assisted SDR (AISDR) programs — execute and optimize for scalable outreach where it can extend the team's reach without diluting message quality.
• Maintain the measurement stack — channel ROI, cost per meeting, cost per opportunity, conversion rates by stage and segment; weekly scorecard.
• Collaborate with Sales Operations and Account Executives on feedback loops for outbound campaigns, lead routing, handoff SLAs, meeting quality scoring, and message-market fit signals.
• Translate market insights and campaign learnings into actionable sales intelligence.
• Partner on sales enablement materials — marketing owns the artifact; you bring the messaging and the data.