Responsibilities

• Lead and execute comprehensive cold email campaigns targeting B2B prospects across multiple industries to drive lead generation
• Lead and execute cold outreach campaigns on LinkedIn, Reddit, and Meta, targeting B2B prospects across multiple industries to drive lead generation
• Create compelling email copy, subject lines, and sequences that resonate with our target audience and maintain high engagement rates
• Build and segment email lists using various prospecting tools and databases to ensure precise targeting and personalization
• Monitor, analyze, and optimize campaign performance metrics, including open rates, click-through rates, reply rates, and conversion rates to continuously improve results
• Conduct A/B testing on subject lines, email content, send times, and call-to-action elements
• Collaborate with sales and marketing teams to align email campaigns with sales objectives

Requirements

• Education: Associate degree in marketing, communications, or a similar field
• Expert-level proficiency in cold email outreach strategies and techniques for B2B SaaS environments
• Advanced copywriting skills with the ability to craft persuasive, personalized messages that drive action and engagement
• Deep understanding of email marketing platforms such as Outreach, Salesloft, HubSpot, Instantly, Smartlead, Apollo or similar tools
• Strong analytical mindset with excellent attention to detail, using data to optimize campaigns
• Knowledge of email deliverability best practices, including domain warming, IP reputation management, and compliance requirements
• Proficiency in list-building tools like Apollo, ZoomInfo, Instantly, LinkedIn Sales Navigator, or similar prospecting platforms
• Understanding of B2B sales processes and how email marketing supports the overall sales funnel
• 4+ years of hands-on experience in B2B email marketing, with specific focus on cold outreach and lead generation in high volume
• 2+ years experience in digital marketing. Agency experience is a plus.

Preferred

• Agency experience is a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off