B2B Digital Commerce Specialist

Responsibilities

• CUSTOMER EXPERIENCE & WEBSITE OPTIMIZATION
• - Serve as a key business stakeholder for the B2B eCommerce platform, supporting product merchandising, customer journey optimization, and continuous enhancements that improve the online buying and leasing experience
• - Partner with internal and external IT teams to plan, prioritize, test, and implement website enhancements, fast follows, major releases, and new functionality, ensuring high-quality execution and an exceptional customer experience
• - Collaborate with UX, Product, and Marketing teams to ideate and prioritize on-site experience improvements, optimize navigation and merchandising, and support new product launches
• - Monitor website analytics, customer behavior, and customer feedback to identify opportunities for optimization, measure performance, and recommend enhancements that improve conversion and customer satisfaction
• MARKETING STRATEGY & BUSINESS GROWTH
• - Develop, execute, and optimize integrated B2B marketing campaigns across Paid Search, Paid Social, Email, and Direct Mail to drive customer acquisition and business growth
• - Analyze performance across all marketing channels and develop actionable insights that improve campaign effectiveness, return on investment, and overall business performance
• - Partner with Sales, Product Marketing, and agency partners to align marketing strategies, support product launches, and identify new opportunities to grow the B2B eCommerce business

Requirements

• - Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
• - Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field
• - 3–5 years of experience in digital marketing, B2B marketing, eCommerce, or customer experience
• - Experience coordinating cross-functional projects involving marketing, IT, and business stakeholders
• - Strong analytical, organizational, and project management skills
• - Excellent written, verbal, and presentation communication skills

Preferred

• - Experience with B2B eCommerce platforms, digital merchandising, and website optimization
• - Familiarity with UX best practices, digital analytics platforms (Google Analytics), and paid media platforms
• - Experience supporting website releases, QA testing, and software implementation projects
• - Experience managing agency relationships and external vendors

Benefits

• -Employee referral bonus
• -Employee discounts
• -Dress for Your Day attire program (casual is welcome, based on your job function)
• -Volunteer opportunities to give back to our local community
• -Swag! A Canon welcome kit and official merch you cant get anywhere else
• -Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation