B2B Demand Generation Manager

San Francisco, CA (Remote)

$147K/yr – $155K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own vertical demand and ABM programs with cross-functional sales alignment to build enterprise pipeline across events, digital, content, PR, and partner channels.

Lead vertical GTM and pipeline-focused campaigns with sales, leadership, and partnerships.
Launch multi-channel ABM and demand programs, translating business goals into measurable MQL/SQL outcomes.

Job Description

Responsibilities

Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals
Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team
Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline
Partner with sales to define target accounts, buying groups, and engagement strategies
Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing
Drive account engagement strategies for priority accounts and verticals
Ensure end-to-end campaign execution, from planning through lead flow and conversion
Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue
Analyze performance and continuously optimize campaigns using data and insights
Collaborate closely with Marketing Operations on lead management, attribution, and reporting

Requirements

5-8 years of B2B demand generation, growth, or vertical marketing experience, ideally in technology, consulting, or digital services
Proven track record of driving pipeline generation in enterprise or complex sales environments
Experience working closely with enterprise sales teams and long buying cycles
Strong experience with account-based marketing (ABM) and integrated campaign execution
Ability to contribute to marketing planning while executing programs hands-on
Strong stakeholder management skills, with experience partnering with senior executives and cross-functional teams
Experience managing marketing team members or coordinating across distributed teams

Preferred

Experience marketing AI, digital transformation, or enterprise technology services

Benefits

Competitive Salary
Generous paid vacation days
Unlimited sick time
100% paid health & dental benefits starting day one
Annual profit-sharing distribution
Retirement match
Paid parental leave
Dedicated career advisor
And so much more…

CI&T

This page is no longer active. Please follow us at First Citizens Bank.First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 500 branches and offices in 30 states; commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast; innovation banking serving businesses at every stage; and a nationwide direct bank. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets. Please visit First Citizens Careers to explore our wide range of opportunities at jobs.firstcitizens.com.

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