Responsibilities

• Research and Create High-Value Content: Research, test, and write content about products and services across SMB finance and tech industries, specifically business loans, banking, checking, accounting, POS, and business credit cards.
• Simplify Complex Topics: Write authoritative, differentiated resource content that makes business finance concepts accessible, actionable, and engaging for small business owners.
• Craft Conversion-Focused Copy: Develop high-performing CTAs, product reviews, comparison tables, cost calculators, and landing pages that drive leads and conversions.
• Collaborate Across Teams: Partner with the Content Marketing Manager and SEO Specialist to align content with SEO strategies, target keywords, and audience needs.
• Maintain Brand Voice: Adapt content to reflect the unique voice of Business.org (approachable, SMB-focused, and authoritative).
• Use Data to Inform Strategy: Analyze content performance using tools like Google Analytics and make data-driven updates to maximize traffic, engagement, and conversion rates.

Requirements

• Writing Expertise: Craft clear, engaging, and actionable copy tailored to the needs of SMB decision-makers.
• SEO Knowledge: Apply on-page SEO principles, keyword integration, and writing for search intent.
• Research Skills: Research complex business financial and technology topics and translate technical jargon into user-friendly content.
• Collaboration Skills: Work with content managers, SEO specialists, and design teams to align content strategy and execution.
• Productivity Tools: Utilize Google Suite, Microsoft Office, or similar productivity software.
• Attention to Detail: Apply strong editing and proofreading skills to ensure error-free, high-quality content.
• Results-Oriented Mindset: A track record of creating content that drives traffic, engagement, and measurable business results.
• Education and Experience:
• 2+ years of experience writing for B2B audiences, specifically targeting SMBs.
• Demonstrated general literacy in SMB financial services.

Benefits

• Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• ‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• ️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we're paid weekly too!)
• Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
• ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• ‍ Flex Schedule: This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.
• Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
• Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.