B2B Content & Thought Leadership Strategist (Contract)

San Francisco, CA (Remote)

$70/hr – $90/hrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own district-focused content by translating GTM themes into executive-facing narratives and coordinating editorial calendars, long-form assets, and webinar materials to drive district-level engagement.

  • District-focused thought leadership: develop executive-facing content and narratives aligned to campaign moments.
  • Editorial & cross-functional execution: manage calendars, produce long-form content, nurture assets, and support webinars within district initiatives.
  • Messaging consistency & collaboration: refine district messaging across Marketing, PMM, and GTM, ensuring strategic direction and independent workflow where needed.

Job Description

Responsibilities

  • Develop district-focused thought leadership and executive-facing content
  • Build and manage editorial calendars tied to campaign moments and GTM priorities
  • Translate campaign themes and PMM messaging into compelling district-facing narratives
  • Produce high-quality long-form content, nurture assets, webinar support materials, and campaign-aligned content
  • Support messaging refinement and content iteration across district marketing initiatives
  • Partner cross-functionally with Marketing, PMM, and GTM stakeholders
  • Support nurture email optimization and campaign messaging updates
  • Assist with HubSpot campaign creation and email build support as needed
  • Support webinar programming and district-focused campaign initiatives
  • Assist with basic video editing and content formatting support when needed
  • Help strengthen the consistency, quality, and strategic direction of district-facing content

Requirements

  • 5+ years of experience in B2B content marketing, editorial strategy, thought leadership, or demand generation content roles
  • Strong writing and storytelling skills for executive or district-level audiences
  • Experience developing thought leadership, long-form content, nurture content, or campaign-aligned assets
  • Strong editorial instincts and narrative development skills
  • Ability to operate independently without highly structured briefs
  • Experience managing multiple simultaneous content workstreams
  • Strong cross-functional collaboration and communication skills
  • Ability to adapt quickly in fast-moving startup-style environments
  • Experience translating strategic messaging into compelling audience-facing content

Preferred

  • Experience in EdTech or K-12 marketing
  • Experience marketing to district leaders or school administrators
  • HubSpot experience
  • Video editing skills
  • Experience supporting webinar programming or campaign launches
  • Experience working in high-growth startup environments
ClassDojo logo

ClassDojo

ClassDojo's mission is to give every child on Earth an education they love.We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally. They use it to share what’s happening throughout the day through photos, videos, messages, and activities. It is actively used at an unprecedented scale: in over 95% of US schools, reaching ~51 million children in ~180 countries, all built by a team of 65 people [1]). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide. We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with deep backgrounds in education and large scale consumer internet, including Instagram, Netflix, Dropbox, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

Founded in 2011
San Francisco, California, USA
480 employees (43 in marketing)