Responsibilities

• Maintain and continually improve the Tony's UK Shopify website, including product merchandising and ensuring new products and seasonal ranges are launched effectively.
• Deliver and optimise SEO/GEO/AEO activity to drive sustainable organic website traffic to drive B2B and B2C e-commerce.
• Build and deliver the CRM content calendar across B2C, B2B and reseller audiences, building and optimising email campaigns using first-party data.
• Drive growth and retention of Tony's email subscriber base through partnership campaigns and in person event-led lead generation.
• Execute end-to-end campaigns on Amazon, including briefing our creative team, uploading content, product page enhancements and in-flight optimisation.
• Deliver HFSS-compliant paid acquisition campaigns across Meta, LinkedIn and Google to drive growth for e-commerce and personalised chocolate products.
• Manage internal and external content briefings for website, Amazon and campaign needs, ensuring consistency, quality and brand alignment.
• Analyze performance across website, CRM, SEO and campaigns, translating data into clear recommendations and actions for key stakeholders.
• Collaborate closely with Homebase e-commerce, creative and global digital teams to align on strategy and execution.
• Support our B2B personalised team ensuring they have what they need to execute a handful of in-person events every year.

Requirements

• Hands-on website management experience (Shopify ideal), with the ability to create product pages, manage updates and proactively improve user journeys.
• SEO/GEO/AEO knowledge, with the ability to tweak and deliver content-led strategies that drive organic growth.
• Strong analytical mindset with proficiency in Google Analytics and experience crafting performance reports that translate into actionable recommendations.
• Experience with or exposure to Amazon campaign management and product page optimisation.
• Paid media knowledge across Meta, LinkedIn and Google, with the ability to support and optimise HFSS-compliant campaigns.
• Comfortable in a hands-on execution role managing multiple channels and stakeholders simultaneously.
• A creative problem solver who finds resourceful ways to drive awareness and conversion when traditional paid routes are restricted.
• Believe wholeheartedly in Tony's purpose. You live our core values: outspoken, in it together, entrepreneurial, raise the bar and makes you smile.

Preferred

• Proven experience running digital campaign calendars with end-to-end execution across multiple channels.
• Strong CRM and email marketing experience, including building campaigns, monitoring performance and optimising results. HubSpot experience a bonus.
• Hands-on website management experience (Shopify ideal), with the ability to create product pages, manage updates and proactively improve user journeys.
• SEO/GEO/AEO knowledge, with the ability to tweak and deliver content-led strategies that drive organic growth.
• Strong analytical mindset with proficiency in Google Analytics and experience crafting performance reports that translate into actionable recommendations.
• Experience with or exposure to Amazon campaign management and product page optimisation.
• Paid media knowledge across Meta, LinkedIn and Google, with the ability to support and optimise HFSS-compliant campaigns.
• Comfortable in a hands-on execution role managing multiple channels and stakeholders simultaneously. This is not a pure strategy or people management position.
• A creative problem solver who finds resourceful ways to drive awareness and conversion when traditional paid routes are restricted.
• Believe wholeheartedly in Tony's purpose. You live our core values: outspoken, in it together, entrepreneurial, raise the bar and makes you smile.

Benefits

• we offer training programs, regular feedback cycles, coaching and a generous learning & development budget
• a wide range of additional benefits, including health insurance
• unlimited holidays
• free healthy lunch at the office
• company bonus and a shares participation plan
• unlimited chocolate