Job Title: Digital Marketing Student Assistant

Classification: Student Employee (non-exempt)

Name and Address of Employer: St. Olaf College, 1520 St. Olaf Ave, Northfield, MN 55057

If the position requires the student to work off campus, provide the name and address here:

Department Name: Marketing and Communications

Unit Number (5 digits): 16220

Length of Position: See Employment Authorization  

Contact Person/Supervisor: Associate Director of Digital Marketing

Wage Range: $12.00-13.00/hour

Description of the Position: (Purpose of the Position): This role acts as a vital link in the Marketing and Communications ecosystem, translating the College’s core values into engaging digital content. Its primary purpose is to maintain a professional and innovative brand presence that resonates with current and prospective community members.

Transferable Skills: 

• Career & Self-Development: You will take ownership of your professional trajectory by mastering industry-standard tools and building a public-facing portfolio of work.

• Critical Thinking: You will go beyond data entry to analyze digital trends and recommend strategic improvements for the department.

• Professionalism: You will represent a major institutional brand, honing the work ethic and communication skills required for high-level post-grad employment.

Duties and Responsibilities: 

• Digital Content Management: Execute full-cycle content updates across the St. Olaf website (WordPress), ensuring all pages adhere to institutional brand standards, accessibility guidelines, and SEO best practices.

• Strategic Collaboration: Act as a primary liaison for AAA/AA staff, providing professional WordPress support and coordinating updates to ensure departmental web presences are accurate and consistent.

• Data Analytics & Insight: Monitor and analyze performance metrics across Google Analytics, Google Ads, Facebook, and Instagram; synthesize this data into actionable reports that inform future marketing strategies.

• Brand Stewardship: Maintain a high level of detail-orientation to ensure "one voice" across all digital touchpoints, correcting inconsistencies and proactively suggesting improvements.

Qualifications: (Education/Experience/Skills) What We’re Looking For:

• Digital Native: You are comfortable navigating various social media platforms and are interested in learning the nuances of various digital marketing platforms.

• Reliable Self-Starter: You enjoy working independently, take initiative on projects, and pride yourself on being punctual and professional.

• An Organized Multitasker: You can balance multiple moving parts without losing track of the details.

• Experience: You are not required to have prior experience in an office or digital environment.

This job description is for general information purposes.  It is not intended to list all duties and responsibilities of the position.  This job description is subject to change at any time by St. Olaf College, with or without prior notice.