Responsibilities

• Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams
• Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications)
• Oversee creative development and advertising process
• Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation
• Oversee execution, launch campaigns, working with paid media team and agency partners
• Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts
• Build out a brand and integrated marketing infrastructure, including operating model with acquisition team
• Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team
• Oversee our creative agency strategy and manage day to day relationship
• Work with PR team on any press releases, media outreach, content strategy

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in marketing, with at least 5 years in a progressive leadership role within integrated or brand marketing
• Experience within financial services / consumer banking preferred
• Proven track record of developing and executing successful cross-channel campaigns with measurable business results
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience managing and developing a team of marketing professionals.
• Strong financial acumen and experience managing marketing budgets.
• Able to work in a regulatory environment with legal & compliance partners

Preferred

• Exceptional strategic vision combined with a strong bias for action and execution excellence, with a relentless focus on customer experience
• A highly proactive and self-directed leader who identifies and capitalizes on strategic opportunities for the business
• Intellectually curious and a courageous challenger of the status quo, driving continuous improvement and innovation
• Proven ability to lead and manage complex, multi-faceted projects to successful completion autonomously
• Superior interpersonal and stakeholder management skills, with a proven ability to influence and lead in a matrixed environment
• Meticulous attention to detail and a proactive, strategic approach to risk management
• Exceptional executive-level oral and written communication and presentation skills

Benefits

• Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .