AVP, Trade Marketing

New York City, NY (Unknown)

$147K/yr – $213K/yrSenior LevelFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and translate national brand strategy into a cohesive divisional commercial program across key retailers, aligning marketing, sales, and finance while optimizing ROI.

  • Translate brand ambition into retailer programs
  • Lead a high-performing Trade Marketing team
  • Drive P&L and ROI optimization

Job Description

Responsibilities

  • Define LDB Commercial Strategy:  Serve as the chief architect in translating brand-specific national strategies into a unified, high-performing divisional commercial strategy across all key retail channels.
  • Translate National Brand Ambition:  Act as the strategicconduitbetween Brand Marketing and Sales. Take national campaigns and product launches and translate them into commercially viable retail programs for CeraVe, La Roche-Posay, and Vichy.
  • Commercial Guardrail Ownership:  Establish and enforce rigorous divisional trade guidelines. Collaborate cross-functionally (Divisional Leadership, Sales, Marketing, and Finance) to align brand ambitions with commercial realities and strict ROI parameters.
  • Fearless Stakeholder Management:  Act as the strategic partner and challenger to GMs and Brand Teams. Drive the tough, necessary alignments on promotional ROI, pricing executions, and commercial trade spend when national strategies clash with field realities.
  • Bulletproof Analytical Storytelling:  Translate complexretailer,consumer, and financial data into clear, persuasive strategic narratives. Deliver high-impact presentations to executive leadership.
  • Team Leadership & Capability Building:  Lead, mentor, and inspire a high-performing Trade Marketing team, fostering a culture of high performance, accountability, and continuous development.
  • P&L and ROI Optimization:  Maintain a deep, precise understanding of the divisional P&L. Rigorously analyze promotional ROI and trade spend efficiency to identify and capture profit-improvement opportunities.
  • Retailer & Field Collaboration:  Workhand-in-handwith Field Sales and Customer Marketing to ensure our defined commercial plans are flawlessly executed, highly competitive, and customized to win across theretailerlandscape.

Requirements

  • Bachelor’s degree in Sales, Commercial Strategy, Marketing, Commercial Finance, Data Analytics, Economics, or a related business field.MBA is a plus.
  • 10-15+ years of experience working in a fast-paced FMCG or CPG organization, with a strong preference for deep exposure to Trade Marketing, Commercial Strategy, or Category Management.
  • Strategic Translation Track Record:  Proven experience taking high-level brand ideas/national strategies and successfully mapping them into commercial, retailer-facing programs.
  • Proven Leadership: A track record of leading teams and directly influencing senior, multi-functional leadership.This will lead a team of 10+.
  • Commercial Acumen:  A deep understanding of the US retailer landscape, trade spend mechanics, and how brand marketing strategies translate to the retail shelf.
  • Financial Literacy:  Strong command of product financial structures and P&L dynamics; capability to evaluate the financial health of trade investments.
  • Analytical Rigor:  Hands-on experience working with large, complex datasets to derive actionable insights. Familiarity with syndicated data sources (Circana/IRI, Numerator, Nielsen) and trade promotion management tools.
  • Technical Proficiency:  High comfort level with data visualization and analytics tools (Advanced Excel, Power BI, Tableau) to build data-backed arguments.

Preferred

  • MBA is a plus.
L'Oréal logo

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995
Clichy, Île-de-France, FRA
91K employees (14,463 in marketing)
83% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Traffic Source Mix
Search
44.3%
Direct
36.4%
Referral
9.5%
Social
8.9%
Paid
0.7%

Headcount Trend

Current headcount: ~90.9K

Marketing Team

Marketing Team Size
11,478 (13% of company)
Median Career Experience
15 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
23

Funding

Total Funding
$8.5B
Last Raise
$2B
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $2B
  • Nov 2025
    Post IPO Debt • $3.5B
  • Oct 2024
    Post IPO Debt • $1.4B

Recent News