AVP, Product Development & Operational Excellence
Miami, FL
Posted 3 months ago
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Job Description
- Strategic Vision: Develop and implement a holistic product experience strategy that aligns with the company’s mission and enhances guest satisfaction throughout their journey Scope involves first in class cruise ships cruise modernization private destinations and non-private destinations
- Innovation: Staying abreast of industry trends emerging technologies and best practices in product experience to drive innovation within the organization
- Senior Leadership Alignment: Collaborate with executive leadership to define product strategy and roadmap ensuring alignment with overall business objectives Owning the process of which alignment is gained
- Product Lifecyle: Oversee the product development lifecycle from final concept brief through launch and post-launch evaluation
- Guest-Centric Design: Advocate for a guest-centered design approach leveraging customer insights market research and feedback to shape product offerings and experiences
- User Advocacy: Champion a user-centered design approach throughout the product lifecycle utilizing research and insights to inform product decisions
- Market Analysis: Conduct competitive analysis and stay informed about industry trends to identify opportunities for innovation and differentiation in our cruise offerings
- Implementation of the product: Liaison with Hotel Operations and Operational Stakeholders to gain buy in and co-develop the guest experience brief and standard operation procedures
- Cross-Functional Collaboration: Partner with various departments to identify best practices and share resources that promote high performance across the organization Collaborate closely with marketing operations guest services and onboard teams to ensure seamless integration of product offerings and consistent messaging
- Change Management: Lead initiatives to drive organizational change ensuring teams are supported and equipped to adapt to new processes and expectations
- Build & Design: Work closely with engineering design and marketing teams to ensure seamless execution of product initiatives
- Feasibility Analysis: Assessing the technical financial and market viability of the product concept to ensure it is feasible to produce and sell
- Design and Development: Creating prototypes or models followed by iterations based on feedback This phase often involves collaboration between designers engineers and stakeholders
- Testing: Conducting market testing or user testing to gather feedback and validate the product's functionality usability and appeal
- Launch: Introducing the product to the market and customer through development of detailed guest experience briefs and standard operating procedures
- Post-Launch Evaluation: Analyzing performance customer feedback and sales data to identify areas for improvement or future enhancements
- Product Roadmap: Work with the product and brand management team to prioritize features and enhancements that will elevate the guest experience and meet business objectives
- Roadmap Prioritization: Work with all internal and external stakeholders to prioritize features and enhancements that optimize user experience and drive business results
- Brand Representation: Ensure that all product experiences reflect the brand’s values and promise enhancing our reputation as a leader in the cruise industry
- Stakeholder Communication: Regularly present product experience strategies updates and performance metrics to senior leadership and key stakeholders
- Performance Metrics: Establish key performance indicators (KPIs) to measure team effectiveness and implement data-driven strategies for improvement Define and track key performance indicators (KPIs) to measure the effectiveness of product experiences making data-driven decisions to optimize outcomes
- Culture Building: Foster a positive and inclusive organizational culture that encourages collaboration accountability and recognition of achievements
- Team Development: Design and implement programs that promote team building professional development and skill enhancement ensuring alignment with organizational goals
- Experience or knowledge of operational requirements and operational success metrics would be a plus and preferred
- Cruise industry experience preferred Bachelor’s degree in business Hospitality Management Marketing or a related field
- Master’s degree preferred 8+ years of experience in product management or customer experience roles with a minimum of 4 years in a leadership capacity
- preferably within the travel or hospitality industry
- Proven track record of developing and launching successful products and experiences that delight customers Strong understanding of customer experiences principles
- particularly within the cruise or hospitality sectors
- Strong understanding of user-centered design principles and methodologies Excellent analytical skills
- with the ability to translate data into actionable insights Exceptional communication and presentation abilities
- capable of influencing stakeholders at all levels
- Strong understanding of performance management frameworks and employee engagement strategies Exceptional interpersonal communication and facilitation skills
- with the ability to influence and inspire at all levels
- Experience with change management practices and strategies
- Data-driven mindset with the ability to analyze metrics and make informed decisions
- Strong problem-solving and decision-making capabilities
- Proven track record of successfully launching products and driving revenue growth
- Experience in agile methodologies and project management
- Ability to remain flexible and calm in high-pressure situations and adjust as multiple moving parts consistently change Experience in leading a high-performing operational team
- Experience in overseeing complex project execution and project management teams
- Ability to travel up to 40% of the time
- Responsible for delivering products and experiences to support growing revenue business for the brand
- Responsible to staying within budget and tracking spend for investment and capital projects ranging from $1M to double digit million projects Leading the execution of new concepts for the brand with clear revenue and guest satisfaction goalsResponsible for driving high penetration of guest participation in the product and the pre-purchase of the product prior to a cruise
- Oversees a couple million dollars in costs and expenses for the brand
- Responsible over the profit margins for this business and to stay aligned with the profitability goals of the brand This position may support and be involved with other areas of onboard revenue which are $600M and growing for the brand
- Hotel Operations
- Newbuild
- Supply Chain
- Human Resources
- Brand Strategy
- Product Strategy
- Deployment
- Destination Development
- Shared Services – Supply Chain
- Government Relations
- Public Relations
- Corporate Communications
- Risk Management
- Legal
- Audit
- Compliance
- Shipyard
- Building Contractors
- Production Companies
- Consultant Companies
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position Employees will be required to perform any other job-related duties assigned by their supervisor or management This position typically operates in a standard office environment with occasional travel for team-building activities training sessions or conferences Flexibility in hours may be required to accommodate team needs and initiatives
Nearest Major Market: Miami
At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey — chart your own course. Journey with us!Our culture: 

What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies. For us, it’s a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity. Our brands: 

Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet traveling to more than 800 destinations worldwide.Our promise: 

We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do. Find out more here - https://www.royalcaribbeangroup.com/bluegreenpromise/Link to the careers page: https://careers.royalcaribbeangroup.com/
