Responsibilities

• Develop and manage the annual marketing plan and budget.
• Plan, execute, and oversee multi-channel marketing campaigns, including digital, print, social media, community, and email marketing.
• Monitor performance metrics and user feedback to continuously improve digital UX.
• Lead the content strategy, process, and the content development of marketing tools, including the website.
• Oversee and partner on the search engine optimization and overall keyword management (SEO & SEM) for digital marketing, including the website.
• Manage all aspects of the Google Universe for SCU, including Business Profile, Account Manager, Analytics and Tag manager, etc.
• Allocate budgets across campaigns and monitor spending to maximize ROI. Generate reports and provide actionable insights to optimize future marketing strategies.
• Manage the Seattle Credit Union marketing member experience and website through innovative UX strategy.
• Collaborate and partner closely with the Marketing team for broader strategic initiatives, devising opportunities for improvement of content, process, and marketing channel alignment.
• Supervise and mentor a team of marketing professionals, providing guidance and performance feedback.

Requirements

• Associate’s degree or equivalent in a related field
• Seven (7+ ) or more years of experience in marketing management.
• Five (5+) or more years’ experience with digital UX strategy and marketing management .
• Three (5+) or more years coaching and/or leading people
• Deep experience with CMS systems, specifically Wordpress
• Experience with analytic and optimization tools: Google analytics, heat maps (i.e. Crazy Egg, Hotjar), other website and digital tools, as needed.
• Support and partner on Marketing contracts, budgets, and invoice process
• Understanding of and experience collaborating with Risk and Compliance on all aspects of our digital marketing member experience.
• Experience with HubSpot, Marketo, or other similar CRM platform
• Social media management – organic and/or paid: strategy and content. Including the use of aggregator tools (i.e. Hootsuite, Sprout)
• Excellent interpersonal, verbal communication, analytical, critical thinking, and creative problem-solving skills.
• Ability to accommodate flexing priorities.
• Solid understanding and ability to manage project timelines and schedules.
• Proficiency with Microsoft Office applications (Outlook, Word, Excel, Teams, SharePoint, PowerPoint, Visio).

Preferred

• Bachelor's degree in a related field
• Financial Institution background
• Paid search management experience: keywords, ads, managing budget/bids and relevant support tools (i.e. SemRush).
• Experience with Raddon Integrator mCIF system.
• Adobe Experience Manager (AEM) – CMS experience
• SharePoint site management experience, including submission forms and process, posting articles, building site pages.
• Bilingual, Spanish preferred

Benefits

• Seattle Credit Union supports and invests in our employees. We offer many great benefits, including low-cost medical contributions and zero contributions for dental and vision plans. Additionally, SCU offers a generous paid time off program and a 401k plan with a dollar-for-dollar employer match up to 5%.