Responsibilities

• Develop and own the overall lifecycle strategy for Ashley cardholders—aligning journey design, segmentation, and channel strategy to drive engagement, repeat purchase, and program value.
• Define key lifecycle touchpoints and campaign architecture, including (but not limited to) Early Month on Books, national/promotional sales events, and trigger-based life stage marketing.
• Plan, execute, and optimize lifecycle and loyalty campaigns; monitor budget, performance, identify gaps, and recommend strategic and tactical enhancements to improve program outcomes.
• Serve as the loyalty and rewards thought leader for the Ashley program—bringing forward POVs on reward structures, engagement tactics, omni-channel experience improvements, and emerging loyalty trends.
• Lead competitive and industry reviews of retail rewards, loyalty programs, and lifecycle best practices; benchmark against best-in-class programs and translate findings into actionable recommendations and differentiation opportunities.
• Leverage analytics and customer insights (e.g., CRM inputs, data sharing, campaign measurement) to identify opportunities, quantify impact/ROI, and “sell in” strategies to stakeholders.
• Incorporate Ashley’s business objectives, strategic vision, and marketing calendar into lifecycle and loyalty planning to ensure tight alignment and timely execution.
• Partner cross-functionally with Client Marketing, Digital, Sales, Risk, and IT to support enablement of new products and capabilities (e.g., platform enhancements, targeting/automation improvements), including requirement definition and prioritization.
• Build and maintain strong relationships with key internal partners and Ashley marketing leaders to ensure alignment, clear governance, and consistent delivery.
• Ensure compliance-by-design by partnering with Legal and Compliance to understand regulatory considerations impacting loyalty/rewards and embedding controls without sacrificing customer experience.

Requirements

• Bachelor's Degree or, in lieu of a degree, a high school equivalent, 7 years of progressive experience in a marketing or customer analytics role at financial services organization.
• 3+ years of lifecycle marketing customer experience-oriented role within Financial Services, high-tech industries or retail
• Ability to travel as needed; ~15% (for client meetings, internal planning sessions, and key program milestones).
• Ability and flexibility to travel for business as required

Preferred

• Breadth of knowledge and experience in marketing B2C/B2B/B2B2C.
• Highly effective working with external clients; able to negotiate and influence to define and deliver on priorities.
• Strong stakeholder management and communication skills; ability to influence cross-functional teams and senior leaders and drive alignment across priorities.
• Demonstrated expertise in lifecycle marketing and loyalty/rewards strategy, preferably in retail and/or financial services (consumer financing strongly preferred).
• Strong analytical orientation with experience using segmentation, test-and-learn, performance measurement, and customer insights to optimize marketing effectiveness and demonstrate ROI.
• Proven ability to conduct competitive intelligence, speak to the latest trends, and translate insights into practical roadmaps, program enhancements, and executive-ready recommendations.
• Experience with loyalty platforms, CRM, and/or marketing automation tools.
• Positive, high-energy attitude with a passion for digital and/or product marketing.
• Enjoy a balance of strategic work with hands-on-implementation.

Benefits

• More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs).
• We’re proud to have an award-winning culture for all.