Responsibilities

• Lead the university’s integrated marketing strategy with a primary focus on driving enrollment growth through data-driven, digitally enabled marketing practices.
• Build a high-performance marketing engine that generates qualified student demand, strengthens market position, and delivers measurable impact across undergraduate, graduate, adult, and partnership populations.
• Provide strategic leadership across digital marketing, demand generation, brand strategy, and marketing analytics, ensuring alignment with enrollment priorities and institutional goals.
• Oversee institutional communications, public relations, and reputation management to support growth trajectory.
• Set vision, priorities, and performance expectations for all marketing and communications functions, including creative and content execution, while leading internal teams and external partners.
• Strategic Marketing & Enrollment Growth Leadership: develop and execute data-informed marketing strategy to drive enrollment growth and expand market reach.
• Digital Marketing & Demand Generation: lead digital marketing ecosystem including paid media, SEM, SEO, social media, email marketing, and marketing automation; optimize learner lifecycle.
• Enrollment Marketing Integration: partner with Admissions and Enrollment teams to create seamless recruitment marketing strategy; integrate campaigns, CRM, and admissions processes.
• Analytics, Performance & Growth Optimization: establish KPIs and dashboards; use data and market insights to refine strategy and reallocate resources.
• Brand Strategy & Creative Direction: steward brand, set direction for visual identity, messaging, and storytelling; oversee design and content execution.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or related field; master’s degree preferred
• Minimum of 7–10 years of progressively responsible experience in marketing, communications, or public affairs, including team leadership and supervisory experience
• Proven ability to develop and implement comprehensive marketing and communications strategies
• Demonstrated success in leading cross-functional teams, managing staff, and fostering a collaborative, high-performance work culture
• Exceptional writing, presentation, and interpersonal communication skills
• Experience with media relations, executive messaging, and crisis communication
• Demonstrated ability to manage complex projects across multiple platforms and stakeholders
• Strong knowledge of branding, digital strategy, analytics, and content marketing
• Attendance is required to perform the duties of this job
• Prolonged periods of sitting at a desk and working on a computer

Preferred

• Master’s degree preferred
• Experience working in higher education or mission-driven institutions preferred

Benefits

• Robust Health Coverage: Choose from three offered medical plans, plus dental and vision.
• Financial Security: Enjoy University-paid life/AD&D insurance and long-term disability, with options for short-term disability and supplemental coverage for you and your family (including accident, critical illness, and hospital indemnity plans). Flexible spending accounts are also available.
• Exceptional Retirement: Start saving immediately with our 403(b) Retirement Plan. You will get 100% immediate vesting, a University gift contribution, and a generous match up to 5% of your deferrals.
• Time Off & Flexibility: Take advantage of 18 paid holidays each year and the possibility of flexible or hybrid work options for many roles.
• Invest in Your Future: Enjoy tuition remission benefits for yourself and your dependents.
• On-Campus Wellness: Benefit-eligible employees on our main campus receive free access to our Medical & Counseling Center.
• Employee Meal Plan: This plan provides convenient, flexible dining options on campus at a reduced cost.