AVP, Crisis Communications

Responsibilities

• Risk Assessment and Monitoring:
• - Conduct regular assessments of potential risks to the organization's reputation, including media scrutiny, public perception, regulatory changes, and competitive activities.
• - Monitor media coverage, social media channels, and industry trends to identify emerging issues and reputational threats.
• - Apply monitoring tools and analytics to track sentiment and assess the impact of PR activities on brand perception.
• Crisis Preparedness and Response:
• - Develop and maintain comprehensive crisis communication plans, including protocols for rapid response and escalation procedures.
• - Coordinate cross-functional teams during crises to ensure timely and consistent messaging across all channels.
• - Provide counsel to senior leadership on crisis management strategies and reputational risks.
• Stakeholder Engagement:
• - Cultivate relationships with key partners, including customers, employees, investors, media representatives, and community.

Requirements

• 15+ years of experience in corporate communications, crisis communications, or reputation management, with significant leadership experience.
• Demonstrated deep expertise in crisis and risk management, including navigating complex, high-profile, and confidential situations.
• Proven ability to serve as a trusted advisor to senior executives and influence decision-making at the highest levels.
• Strong experience as an external spokesperson and in managing media relations in high-stakes environments.
• Fluency across corporate communications, financial communications, and owned channels, with the ability to integrate messaging across platforms.
• Exceptional judgment, discretion, and ability to operate with confidence under pressure.
• Strong cross-functional leadership skills with experience partnering across Legal, HR, Operations, and Finance.
• Experience managing agencies and external partners.
• Availability to be flexible in work hours including evenings and weekends, during times of crisis or heightened media scrutiny.
• Willingness to travel occasionally for meetings, conferences, or media engagements.

Preferred

• Master's degree preferred

Benefits

• Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:
• Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• No-cost mental health and well-being support through our Employee Assistance Program (EAP).
• 401k with company match and Associate Stock Purchase program with discount.
• Opportunity for paid time off, paid parental leave and access to family building benefits.
• Home, auto and pet insurance and a company-provided Care.com subscription.
• Tuition reimbursement and scholarship opportunities for post-secondary education.
• Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
• Visit bbwbenefits.com for more details.