VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
14 hrs ago
AVP, Corporate Marketing
USA (Remote)
Salary Not AvailableSenior LevelFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive enterprise marketing strategy and governance across a multi-product healthcare tech portfolio to reinforce corporate objectives and market leadership.
- Own enterprise marketing strategy and governance across brand, communications, digital, and cross-functional partners.
- Must-have: Proven cross-functional leadership across brand, content, and executive stakeholders.
- Standout: AI-native product storytelling translating complex capabilities into healthcare outcomes.
Job Description
Responsibilities
- Set the enterprise corporate marketing strategy, ensuring brand positioning, reputation management, and executive communications reinforce longâterm corporate objectives and market leadership.
- Establish and steward the corporate marketing operating model and governance frameworks that drive alignment, consistency, and accountability across brand, communications, digital, creative, and crossâfunctional partners.
- Own enterprise brand architecture, ensuring productâlevel narratives reinforce a cohesive corporate identity while enabling differentiated positioning for a multiâproduct ecosystem.
- Drive AIânative product storytelling by translating technical capabilities into compelling market narratives tied to clinical, operational, and financial outcomes meaningful to healthcare providers and buyers.
- Lead corporate communications and PRâincluding executive visibility, thought leadership, media relations, partner/alignment communications, and crisis readiness.
- Oversee enterprise digital presence, including the corporate website, social platforms, and multimedia strategy to strengthen authority, organic discovery, and market influence.
- Sponsor strategic corporate initiatives such as industry events, analyst/partner programs, executive forums, and marketâshaping campaigns.
- Align budgets, investment strategy, and resource planning to enterprise financial and growth priorities.
- Build and develop senior marketing leaders, elevating leadership capability, succession planning, and a culture of innovation and performance excellence.
Requirements
- Brand Architecture & Market Awareness: Demonstrated success evolving and scaling brand architecture across multiâproduct portfolios, driving market visibility, and optimizing digital platforms (website, social, content ecosystems) to grow presence and share of voice.
- AIâNative Product Narrative & GTM Storytelling: Ability to translate complex AI capabilities into clear, outcomeâdriven narratives and positioning strategies that resonate with healthcare audiences.
- CrossâFunctional Corporate Marketing Leadership: Proven experience orchestrating campaigns, content, communications, and brand functions at scale while aligning product, growth, sales, and executive stakeholdersâespecially during periods of transformation.
- Experience developing enterprise marketing strategy for SaaS or technology organizations.
- Expertise in executive communication, brand governance, and enterpriseâwide messaging frameworks.
- Ability to establish systems, controls, and operating models that scale with company growth.
- Strong financial acumen and experience aligning marketing investments with enterprise performance targets.
- Demonstrated leadership capability in building, coaching, and scaling highâperforming teams.
- Exceptional communication skills, executive presence, and stakeholder influence.
Ensora Health
Ensora Health is the leading provider of software and services for mental, behavioral, and rehabilitative health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients and the whole healthcare community. Learn more at www.ensorahealth.com.
