Responsibilities

• Build trusted relationships with marketing and business partners to understand priorities, goals and upcoming initiatives.
• Operate upstream within planning conversations to identify opportunities before projects formally enter agency workflow.
• Partner closely with Account Management, Creative, Production and Project Management teams to align solutions against business needs.
• Help turn enterprise initiatives, customer insights, campaign goals and channel strategies into cohesive creative opportunities.
• Serve as a strategic thought partner to internal stakeholders by helping shape marketing approaches, engagement opportunities and creative solutions.
• Leverage consumer insights, data, trends, research and market intelligence to inform strategic recommendations and support creative direction.
• Provide insights and strategic thinking that guide positioning, messaging approaches, customer journeys and communications strategies across channels.
• Support creative work with clear business objectives and audience clarity.
• Partner with creative teams throughout development to maintain strategic alignment and effectiveness.
• Translate ambiguous business challenges into actionable strategic direction that informs the campaign creative approaches

Requirements

• Bachelor’s Degree or in lieu of degree, High School Diploma/GED and 8+ years’ experience in marketing, creative business or agency.
• Proven ability to build relationships and influence cross-functional stakeholders within complex organizations.
• Strong strategic thinking, presentation, storytelling and communication skills.
• Experience translating business needs and customer insights into actionable creative and marketing solutions.
• Experience working closely with account management, creative and marketing teams in fast-paced agency or in-house environments.
• Ability to navigate ambiguity, prioritize effectively and proactively identify opportunities for impact.
• Experience developing strategy for social media, digital advertising, websites, web applications and mobile apps.
• Ability and flexibility to travel for business as required

Preferred

• Experience supporting healthcare, wellness, financial services or other highly regulated industries.
• Familiarity with customer journey development, audience segmentation and experience strategy.
• Experience facilitating workshops, stakeholder alignment sessions or strategic planning engagements.
• Strong understanding of creative development processes and integrated agency workflows.
• Working knowledge of CX, UX and integrated marketing strategy principles.
• Experience using GenAI to support strategic thinking and creative development.
• Familiarity with Figma, FigJam, Adobe Workfront, or similar collaboration tools.
• Portfolio and/or case studies demonstrating strategic thinking and business impact preferred.

Benefits

• We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.
• You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.
• Inclusive culture where your individual skills, experience, and voice are valued.
• More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs).