Automotive Marketing Consultant

Responsibilities

• Develop and grow relationships through consistent in-person dealership visits, networking, prospecting, referrals, and business development activities.
• Build trusted advisor relationships with Dealer Principals, General Managers, Dealer Operators, Marketing Directors, and agency partners.
• Conduct discovery meetings to understand dealership objectives, competitive pressures, inventory concerns, fixed operations opportunities, and growth goals.
• Create customized marketing strategies that help dealers drive awareness, shopper engagement, traffic, leads, sales, and service revenue.
• Leverage iHeartMedia Automotive's comprehensive automotive marketing stack, including: - Broadcast Radio - Streaming Audio - Podcasts - Connected TV (CTV) - OTT Video - Social Media Solutions - Display Advertising - Influencer Marketing - Proprietary Automotive Audience Targeting - Automotive Attribution & Matchback Reporting - Dealer Traffic Generation Programs - Exclusive Automotive Consumer Insights & Research - Proprietary Automotive Advertising Solutions
• Utilize industry-leading automotive research resources, shopper insights, audience intelligence, and consumer behavior data to identify growth opportunities and build strategic recommendations.
• Present creative, innovative marketing ideas that dealers love and that help their stores stand out in highly competitive markets.
• Collaborate with automotive strategists, campaign specialists, creative teams, and product experts to develop integrated programs that deliver measurable business outcomes.
• Deliver compelling business presentations supported by market intelligence, automotive data, consumer insights, and performance reporting.
• Conduct ongoing business reviews and campaign recaps that clearly demonstrate results, ROI, and future growth opportunities.

Requirements

• 3+ years of experience working directly with automotive dealerships, dealer groups, OEM programs, automotive agencies, automotive technology providers, or automotive marketing organizations.
• Proven experience managing advertising, marketing, or lead-generation programs for automobile dealers.
• Deep understanding of the dealership business and the factors that drive vehicle sales, service revenue, customer acquisition, and market share growth.
• Ability to confidently engage dealership ownership, executive leadership, and key decision-makers.
• Experience conducting face-to-face meetings with Dealer Principals, General Managers, Marketing Directors, and ownership groups.
• Understanding of automotive retail trends, dealer operations, consumer shopping behavior, and omni-channel marketing strategies.
• Familiarity with co-op compliance, attribution reporting, and performance-based marketing solutions is preferred.
• A genuine passion for the automotive industry and helping dealers succeed.
• - Valid driver's license and reliable transportation.
• - Ability to travel throughout assigned territory and conduct regular in-person dealership visits.

Preferred

• Familiarity with co-op compliance, attribution reporting, and performance-based marketing solutions is preferred.
• - Respect for others and a strong belief that others should do this in return
• General understanding of business principles and sales environment
• Interest in developing knowledge of business operations and sales concepts and techniques
• Individual accountability and understanding of when to seek guidance
• Skills managing assigned projects to completion
• Understanding to resolve problems using established guidelines and professional judgement
• Ability to communicate information about iHeart products in a digestible manner and to apply active listening skills to validate understanding of customer needs
• Understanding of impact of your own decisions
• Goal orientation and the ability to focus and prioritize

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!