Automotive Marketing Consultant

Responsibilities

• Develop and grow relationships through consistent in-person dealership visits, networking, prospecting, referrals, and business development activities.
• Build trusted advisor relationships with Dealer Principals, General Managers, Dealer Operators, Marketing Directors, and agency partners.
• Conduct discovery meetings to understand dealership objectives, competitive pressures, inventory concerns, fixed operations opportunities, and growth goals.
• Create customized marketing strategies that help dealers drive awareness, shopper engagement, traffic, leads, sales, and service revenue.
• Leverage iHeartMedia Automotive's comprehensive automotive marketing stack, including: Broadcast Radio Streaming Audio Podcasts Connected TV (CTV) OTT Video Social Media Solutions Display Advertising Influencer Marketing Proprietary Automotive Audience Targeting Automotive Attribution & Matchback Reporting Dealer Traffic Generation Programs Exclusive Automotive Consumer Insights & Research Proprietary Automotive Advertising Solutions.
• Utilize industry-leading automotive research resources, shopper insights, audience intelligence, and consumer behavior data to identify growth opportunities and build strategic recommendations.
• Present creative, innovative marketing ideas that dealers love and that help their stores stand out in highly competitive markets.
• Collaborate with automotive strategists, campaign specialists, creative teams, and product experts to develop integrated programs that deliver measurable business outcomes.
• Deliver compelling business presentations supported by market intelligence, automotive data, consumer insights, and performance reporting.
• Conduct ongoing business reviews and campaign recaps that clearly demonstrate results, ROI, and future growth opportunities.

Requirements

• Automotive Expertise
• 3+ years of experience working directly with automotive dealerships, dealer groups, OEM programs, automotive agencies, automotive technology providers, or automotive marketing organizations.
• Proven experience managing advertising, marketing, or lead-generation programs for automobile dealers.
• Deep understanding of the dealership business and the factors that drive vehicle sales, service revenue, customer acquisition, and market share growth.
• Ability to confidently engage dealership ownership, executive leadership, and key decision-makers.
• Experience conducting face-to-face meetings with Dealer Principals, General Managers, Marketing Directors, and ownership groups.
• Understanding of automotive retail trends, dealer operations, consumer shopping behavior, and omni-channel marketing strategies.
• Familiarity with co-op compliance, attribution reporting, and performance-based marketing solutions is preferred.
• A genuine passion for the automotive industry and helping dealers succeed.
• Proven ability to build trusted relationships through face-to-face client interactions.

Preferred

• Familiarity with co-op compliance, attribution reporting, and performance-based marketing solutions is preferred.

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!