Responsibilities

• Create original photo and video content centered on cars, car parts, builds, and car culture for Instagram, TikTok, Facebook, YouTube, and other platforms.
• Shoot and edit content independently — filming, editing, color, sound, captions, and posting.
• Appear on camera regularly, hosting, reviewing, and talking through cars, parts, installs, and industry trends in an engaging, authentic way.
• Develop and pitch content ideas, trends, and series that grow followers, engagement, and brand awareness organically (no paid boosting required to succeed).
• Stay active in car culture: social car groups, car forums, meets, shows, and online communities, both to source content ideas and to build genuine relationships within the community.
• Monitor platform trends, audio, formats, and algorithm changes across Facebook, Instagram, TikTok, and YouTube, and adapt content strategy accordingly.
• Track content performance (views, engagement, follower growth) and use data to refine what's working.
• Collaborate with the team on brand voice, product launches, events, and promotions, translating them into content that doesn't feel like an ad.
• Represent the brand at car meets, shows, and events, capturing content and engaging with the community in person.

Requirements

• Genuine knowledge of and passion for cars, wheels , and car culture — this isn't something that can be faked on camera.
• Proven experience creating content for social media (portfolio, personal page, or professional work) with real examples of organic growth.
• Comfortable and natural on camera — can talk through technical car topics in a way that's engaging to both enthusiasts and casual viewers.
• Strong shooting and editing skills (phone and/or camera; proficiency with editing apps/software such as Premiere Pro, Final Cut, CapCut, or similar).
• Deep understanding of social platforms — Instagram, TikTok, Facebook, YouTube — including what drives organic reach on each, not just how to post.
• Active presence in or familiarity with car forums, car groups, and enthusiast communities.
• Self-starter who can generate content ideas independently and keep a consistent posting schedule.
• Strong storytelling instincts — knows how to turn a car, a part, or a build into a compelling piece of content.
• Reliable, organized, and comfortable working on-site in Los Angeles, including travel to local meets/events as needed.

Preferred

• Existing personal following or reputation within car culture/enthusiast communities.
• Experience with photography/videography equipment (gimbals, drones, lighting, audio).
• Basic knowledge of car parts, mods, and installs (or willingness to learn quickly on the job).
• Graphic design or thumbnail/cover design skills.

Benefits

• Employee discount