Responsibilities

• Define and operationalize the end-to-end content engine, establishing processes, tools, and resourcing frameworks that improve speed, quality, and output at scale.
• Lead the implementation and ongoing optimization of the content management platform, including governance, taxonomy, workflows, and best practices across the full content lifecycle.
• Drive content traffic management across all initiatives, ensuring clear timelines, ownership, approvals, and cross-functional alignment with consistent visibility into production status and delivery.
• Manage day-to-day content publishing execution within the CMS, standardizing workflows, templates, and checklists to improve consistency and reduce errors.
• Support program management for major content initiatives, coordinating timelines, stakeholders, deliverables, and production across complex, multi-phase programs.
• Operationalize the SEO and AEO content process, coordinating workflows between Marketing and Online to align on priorities, content opportunities, and publishing requirements.
• Leverage AI tools and agents to automate repetitive tasks, create efficiencies, and continuously elevate the performance of the content operation.

Requirements

• 3+ years of experience in content operations, marketing operations, or program management within a fast-paced marketing or technology environment, or equivalent experience.
• Demonstrated ability to build and optimize content workflows, processes, and governance frameworks from the ground up.
• Hands-on experience with content management platforms and CMS tools; experience with Optimizely is a plus.
• Proven track record of managing cross-functional projects with multiple stakeholders, competing priorities, and complex timelines.
• Familiarity with SEO and AEO principles and how they integrate into content planning and publishing workflows.
• Experience leveraging AI tools or automation to drive operational efficiencies in a content or marketing context.
• Strong communication skills with the ability to create clarity, align teams, and influence without authority across Marketing, Online, and pod-based teams.

Benefits

• As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.