Audience Development Specialist (SEO), The California Post at New York Post | Los Angeles, CA | $75K/yr – $85K/yr

New York Post

Audience Development Specialist (SEO), The California Post

Los Angeles, CA (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own audience optimization and discovery across tentpole events and multi‑platform channels, shaping content strategy and real‑time improvements from search to social; enable newsroom-wide best practices through training and audits.

Audience and discovery ownership: optimize tentpole visibility across Google, YouTube, social, and AI search.
Content strategy and authority: pitch trending, evergreen, and planned content to strengthen The California Post’s authority and multi‑platform presence.
Cross-functional alignment and optimization: partner with editorial, product, video, data, and marketing to implement on homepage templates and article pages.

Job Description

Audience and discovery ownership: optimize tentpole visibility across Google, YouTube, social, and AI search.
Content strategy and authority: pitch trending, evergreen, and planned content to strengthen The California Post’s authority and multi‑platform presence.
Cross‑functional alignment and optimization: partner with editorial, product, development, video, data, and marketing to align audience strategies and optimize homepage, landing pages, and article templates.
Platform research and gaps: conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
Performance monitoring: track metrics, benchmarks, and analytics to inform strategy and adjust in real time.
Editorial collaboration: participate in editorial meetings and deliver real-time optimization insights to shape coverage.
Training and governance: conduct regular audits and training to embed best practices across the newsroom.

New York Post

3.3 Glassdoor

Every day, the most powerful and influential people in the most powerful and influential city read the New York Post. From our digital network that reaches over 90m viewers per month to our daily print editions seven days a week, our iconic media brand is not slowing down.OUR TEAM: We are a proud, driven, diverse group of employees who believe in breaking and telling stories like no one else can. By telling stories that hold truth to power, we push the envelope and continuously seek new ways to drive our business forward.OUR BRANDS: Include The New York Post: expert news, extensive, award-winning sports coverage, Page Six: the leader in celebrity and entertainment news, Decider.com: helping the on-demand generation discover the best streaming content, Alexa: our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.OUR REACH: People love us. We are one of the largest growing digital networks and our social footprint continues to expand across Facebook, Twitter, Instagram, TikTok, and YouTube, where our videos average 313 million monthly views. OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+, our newly launched Sports membership experience! We’re growing. Come join us!

New York, New York, USA

1.5K employees (692 in marketing)

nypost.com

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