Responsibilities

• Serve as a strategic partner in aligning audience analytics with client’s business goals and objectives
• Lead complex client engagements across variety of projects related to the client’s data management platform
• Oversee audience creation process by developing and maintaining project roadmaps tracking the development and deployment of custom audience solutions
• Contribute to the continued development and enhancement of audience analytics services including building of reports and dashboards
• Generate effective data visualizations and analytical insights from multiple data sources including first party CRM data
• Collaborate with planning, strategy, research, programmatic and investment teams to effect improvements on our client’s business goals
• Mentor and manage junior team member’s development in Analytical and Professional realms
• Apply substantial amounts of independent critical thinking, and from the analyses, uncover media and marketing communications opportunities
• Contribute to the department’s overall capabilities and understanding of media and communications channels

Requirements

• Bachelors in Quantitative or Science Discipline (Statistics, Mathematics, Economics, Engineering, Information Systems Preferred)
• 5-7 years experience required in Analytics
• Media Agency or Media Technology Background required
• Experience in developing and managing project plans and/or project roadmaps
• Proficiency in SQL, R or Python strongly preferred
• Strong Expertise in Excel required (Complex formula & data automation skills required, VBA coding preferred)
• Experience working with Media Ad Server, Platform, Website data preferred
• Basic understanding of modeling techniques including Regression, Exponential Smoothing, ARIMA, Decision Tree, Random Forest etc.