Responsibilities

• Contribute to the strategic development of an integrated student recruitment and communication plan for 400,000 prospects, 70,000 inquiries, and 17,000 applicants annually simultaneously for multiple enrollment cycles, including the creation of key and distinct branding messages, the timing and sequence of those messages, and what communication vehicles will most effectively positively influence college choice.
• Plan, implement, and serve as the creative and project lead for all recruitment, applicants, and yield print materials.
• Lead office liaison for the creative development and execution of all publications with University Communications and third-party vendors. Contribute strategic insights to brand-aligned content for the office across channels including print, web, video, electronic correspondence, and other media.
• Assist with the annual development and implementation of the office’s strategic marketing and communication plan.
• Liaises with the Office of Institutional Effectiveness to verify admission data to ensure accurate information about the University is distributed to on- and off- campus audiences.
• Build relationships with prospective students and families and serve as the primary point of contact for designated geographic territory. Counsel and engage with students to determine the students’ educational interests and needs and align those interests and needs with the attributes and strengths of the University.
• Establish and cultivate and sustain relationships with school and community-based organization counselors within a specific recruiting territory.
• Establish short- and long-range prospect management goals and action plans for individually assigned geographic regions.
• Develop expertise for individually designated geographic territory using various data to determine the recruitment goals and strategies for the region.
• Plan and implement admission activities related to the recruitment and yield of prospective students from an individually designated geographic territory, including planning all travel logistical arrangements and coordinating high school visits in that region, and planning regional receptions, counselor workshops and/or off-campus interviews.

Requirements

• Persuasive communication skills, including excellent public speaking skills; strong written and interpersonal communication skills.
• Demonstrated commitment to supporting access to selective university admission for high performing, historically underserved student populations.
• Experience in supporting inclusion and a sense of belonging within a diverse community of students, faculty and staff.
• A thorough understanding of and appreciation for the selective, private college admission process.
• Strong industry knowledge and commitment to staying current on national and international student markets and mobility trends.
• Demonstrated ability to utilize data to assess, evaluate, and validate decisions.
• Highly self-motivated, productive, and adaptable. Creative and independent critical thinker with advanced problem-solving capabilities and an innovative and collaborative approach. Leads with a positive attitude and strong work ethic.
• Demonstrated success working collaboratively with various internal and external constituencies.
• The ability to handle highly confidential information is required; prior experience working with FERPA protected data is preferred.
• Ability to prioritize and manage multiple tasks concurrently coupled with excellent organizational skills with highest standards for accuracy.

Preferred

• Fluency or proficiency in a second language preferred.
• Prior experience working with FERPA protected data is preferred.