Responsibilities

• Backlist Strategy & Execution: Lead marketing initiatives for backlist titles and themed groupings, including specialized verticals and media tie-ins.
• Trend Analysis: Proactively monitor publishing shifts, social media trends, and cultural moments to mine the frontlist and backlist for titles that can be resurfaced to the market.
• Data-Driven Account Support: Work closely with the account team to identify backlist titles for price promotions and curate themed groupings.
• Lifecycle Analytics: Analyze the results of backlist promotions and use those insights to inform future strategy and "always-on" marketing opportunities.
• Cross-Functional Collaboration: Partner with broader Macmillan teams and internal stakeholders (Social, Advertising, and Editorial) to integrate audio into larger company-wide initiatives.
• Seasonal Campaigns: Identify holiday-specific or monthly cultural opportunities to highlight catalog titles through targeted digital efforts.