Associate/Assistant Director of Enrollment Marketing

Responsibilities

• Lead the development of enrollment marketing assets for undergraduate audiences, including print and digital publications, digital and web assets, feature-style stories and articles, recruitment videos and presentations, and email marketing campaigns.
• Support the planning, coordination, and execution of enrollment marketing efforts for Butler’s new undergraduate education models, including Founder’s College and Butler Overseas, with a primary focus on increasing awareness and early recruitment engagement with prospective students.
• Design and implement enrollment marketing strategy for Butler’s Pre-College Programs, with a focus on connecting these experiences to the prospective student journey.
• Work closely with University Marketing’s creative and web teams to plan, coordinate, and execute enrollment marketing projects, serving as a project manager to align goals, timelines, and deliverables.
• Collaborate with the Brand Strategy team on social media, storytelling, and Butler Mascot strategies for reaching prospective student audiences.
• Execute robust marketing campaigns through Technolutions Slate, Butler’s enrollment customer relationship management (CRM) system.
• Ensure that enrollment marketing materials reflect and communicate the Butler brand and messaging and adheres to brand standards.
• Work closely with external vendors, including printers and enrollment marketing vendors.

Requirements

• 3–5 years of marketing, project management, or communications coordination experience
• Bachelor’s degree in marketing, advertising, public relations, communications, or related field
• Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time
• Excellent written and verbal communications skills, with a keen eye for details.
• Experience in developing and repurposing creative and compelling content for use in multiple platforms
• Experience executing marketing plans across multiple channels, including email, print, and web
• Demonstrated relationship management skills, including successfully resolving challenges and generating solutions.

Preferred

• Experience working in a customer relationship management (CRM) system such as Slate or Salesforce
• Prior admission/enrollment management experience
• Prior higher education marketing experience
• Experience in Wordpress
• Experience working in project management tools xperience in office suite, with an emphasis on excel.

Benefits

• Please check out Butler’s Total Rewards website to learn more about our benefit offerings, which include:
• Paid Time Off and Holidays :
• 20 days of paid time off (vacation and PTO days) per Fiscal year
• 8 Paid Holidays
• In addition, a paid Winter Break between Christmas Eve and New Year’s Day
• Paid Parental Leave (after 1 year of full-time employment)
• Health :
• Comprehensive medical, dental, and vision plans including disability and life insurance programs
• Retirement :
• 10% employer contribution after 1 year of full-time employment