Associate/Assistant Athletic Director for Revenue Generation & Fan Experience at Lipscomb University | Nashville, TN

Lipscomb University

Associate/Assistant Athletic Director for Revenue Generation & Fan Experience

Nashville, TN (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the revenue engine for campus athletics, combining ticketing, partnerships, and premium experiences with data-driven pricing and attendance optimization.

Revenue and Attendance Strategy: Own the end-to-end plan for ticketing, sponsorships, and ancillary revenue across all sports.
Audience & Channel Ownership: Drive season tickets, group sales, and consumer experiences with dynamic pricing and retention tactics.
Partnerships & Activations: Lead corporate partnerships, premium seating, and sponsor activations with cross-team alignment.

Job Description

Develop and implement comprehensive revenue-generation and overall attendance strategies across all sports with a primary focus on team sports that compete on campus during the regular season.
Establish and achieve ambitious annual targets for ticket sales, corporate partnerships, premium seating, and ancillary revenue streams.
Utilize data analytics and market research to identify new revenue opportunities, including NIL partnerships, digital content monetization, and experiential marketing.
Provide regular revenue forecasting, performance analysis, and strategic reporting to the Athletic Director.
Provide strategic oversight and direct supervision of the ticketing operations staff, focusing on high-level sales and attendance strategies and inventory management.
Develop and execute aggressive season ticket, group sales, mini-plan and individual campaigns designed to maximize venue capacity.
Implement dynamic pricing models and retention strategies to optimize revenue and improve year-over-year fan loyalty.
Take ultimate accountability for attendance metrics, using promotions and sales tactics to ensure a vibrant home-court advantage.
Provide direct oversight and strategic direction to the Director of Marketing & Promotions and their staff (Assistant Director, GAs, interns and volunteers).
Own the "game-day product" by approving all in-game creative, music, PA scripts, video board content, and promotional activations.

Bachelor’s Degree and 3-5 years in an athletics environment or the equivalent.

Lipscomb University

Lipscomb University is a faith-based, liberal arts institution in Nashville, Tenn., dedicated to challenging students academically, spiritually and as global community citizens.The colleges of the university include College of Bible & Ministry, College of Business, College of Computing & Technology, College of Education, Raymond B. Jones College of Engineering, College of Entertainment & the Arts, College of Leadership & Public Service, College of Liberal Arts & Sciences, College of Pharmacy & Health Sciences and the College of Professional Studies. Lipscomb University was founded in 1891 and is based in Nashville, Tennessee. The university has endowment assets of $70.4 million.

Nashville, Tennessee, USA

1.8K employees (144 in marketing)

www.lipscomb.edu