Associate Vice President, Marketing Strategy & Growth

Responsibilities

• Define and execute MCG's multi-year enterprise marketing strategy aligned with commercial objectives, corporate priorities, and long-term growth initiatives.
• Establish the vision, operating model, governance, and investment priorities for the Marketing organization to support sustainable business growth.
• Own enterprise market positioning, messaging architecture, value proposition development, and brand strategy to strengthen MCG's competitive differentiation across target markets.
• Develop and lead integrated demand generation strategies that drive qualified pipeline growth, customer acquisition, revenue expansion, and measurable marketing contribution to sales performance.
• Partner directly with the Chief Revenue Officer to develop integrated go-to-market strategies that align marketing investments with revenue objectives, pipeline growth, customer acquisition, customer retention, and market expansion.
• Establish executive-level marketing performance metrics, dashboards, and reporting that measure pipeline contribution, campaign effectiveness, conversion performance, customer acquisition costs, brand awareness, marketing ROI, and overall commercial impact.
• Lead enterprise market intelligence initiatives by analyzing healthcare industry trends, customer needs, competitive dynamics, emerging technologies, and market opportunities to inform strategic planning and investment decisions.
• Partner closely with Product Management, Customer Success, Revenue Operations, Clinical Leadership, and Sales to ensure marketing strategies effectively support product launches, customer engagement, and commercial success.
• Establish enterprise brand governance, ensuring consistency of messaging, customer experience, visual identity, and market presence across all channels and customer touchpoints including MCG's website.
• Execute on organic social media plans, including channel strategies, editorial calendars, publishing, and performance optimization. Maintain a consistent brand presence and coordinate social content with campaigns, events, and thought leadership.

Benefits

• Hybrid work
• Medical, dental, vision, life, and disability insurance
• 401K retirement plan; flexible spending and health savings account
• 15 days of paid time off + additional front-loaded personal days
• 14 company-recognized holidays + paid volunteer days
• 8 weeks of paid parental leave + 10 weeks of paid bonding leave
• LGBTQ+ Health Services
• Pet insurance