Responsibilities

• Define and execute MCG's multi-year enterprise marketing strategy aligned with commercial objectives, corporate priorities, and long-term growth initiatives.
• Establish the vision, operating model, governance, and investment priorities for the Marketing organization to support sustainable business growth.
• Own enterprise market positioning, messaging architecture, value proposition development, and brand strategy to strengthen MCG's competitive differentiation across target markets.
• Develop and lead integrated demand generation strategies that drive qualified pipeline growth, customer acquisition, revenue expansion, and measurable marketing contribution to sales performance.
• Partner directly with the Chief Revenue Officer to develop integrated go-to-market strategies that align marketing investments with revenue objectives, pipeline growth, customer acquisition, customer retention, and market expansion.
• Establish executive-level marketing performance metrics, dashboards, and reporting that measure pipeline contribution, campaign effectiveness, conversion performance, customer acquisition costs, brand awareness, marketing ROI, and overall commercial impact.
• Lead enterprise market intelligence initiatives by analyzing healthcare industry trends, customer needs, competitive dynamics, emerging technologies, and market opportunities to inform strategic planning and investment decisions.
• Partner closely with Product Management, Customer Success, Revenue Operations, Clinical Leadership, and Sales to ensure marketing strategies effectively support product launches, customer engagement, and commercial success.
• Establish enterprise brand governance, ensuring consistency of messaging, customer experience, visual identity, and market presence across all channels and customer touchpoints including MCG’s website.
• Execute on organic social media plans, including channel strategies, editorial calendars, publishing, and performance optimization. Maintain a consistent brand presence and coordinate social content with campaigns, events, and thought leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
• At least 15 years of progressive experience leading enterprise marketing organizations with responsibility for marketing strategy, demand generation, brand management, and commercial growth.
• Demonstrated experience leading leaders across multiple marketing disciplines, including strategy, demand generation, digital marketing, brand management, communications, or marketing operations.
• Proven experience developing enterprise marketing strategies that drive measurable revenue growth, qualified pipeline generation, customer acquisition, and market expansion.
• Demonstrated experience aligning Marketing with Sales, Product Management, Customer Success, and executive leadership within a complex, matrixed organization.
• Significant experience leading enterprise transformation initiatives involving organizational change, operating model redesign, digital modernization, business process transformation, or commercial enablement.
• Demonstrated experience implementing AI-enabled marketing capabilities, marketing automation platforms, CRM technologies, customer analytics, predictive marketing, or intelligent workflow solutions that deliver measurable business value.
• Experience developing executive-level performance metrics, financial plans, operating budgets, and investment strategies for a marketing organization.
• Ability to travel up to 40% of the time to MCG offices, customer locations, industry conferences, and company-sponsored events.

Preferred

• Master's degree in Business Administration (MBA) or related discipline preferred.
• Executive-level communication, presentation, and influence skills, with the ability to engage senior leaders, customers, strategic partners, and industry stakeholders.
• Demonstrated ability to develop long-term strategies while driving operational excellence and measurable business outcomes.
• Strong leadership capabilities with a proven track record of building, developing, and retaining high-performing leadership teams.
• Deep understanding of modern B2B marketing, healthcare technology markets, SaaS growth strategies, account-based marketing, and demand generation best practices preferred.
• Experience marketing to or working with both healthcare payer and provider organizations, with a strong understanding of their distinct business priorities, buying processes, and market dynamics preferred.
• Experience establishing marketing governance, operating models, and scalable processes that improve organizational effectiveness and business performance.

Benefits

• 💻 Hybrid work
• 🩺 Medical, dental, vision, life, and disability insurance
• 📈 401K retirement plan; flexible spending and health savings account
• 🏝 ️ 15 days of paid time off + additional front-loaded personal days
• 🏖 ️ 14 company-recognized holidays + paid volunteer days
• 👶 8 weeks of paid parental leave + 10 weeks of paid bonding leave
• 🌈 LGBTQ+ Health Services
• 🐶 Pet insurance
• 📣 Check out more of our benefits here: https://www.mcg.com/about/careers/benefits/