Responsibilities

• The associate vice president, marketing operations is responsible for the oversight of property marketing performance, initiatives, and associates for the identified portfolio of multi-family properties.
• This role provides innovative marketing solutions that scale marketing efforts across regions and properties, leveraging the Avenue5 best-in-class marketing techniques to maximize property performance, and streamline support to clients and internal teams.
• The associate vice president is also responsible for identification and ownership of key department initiatives based on identified goals and areas of focus and ensuring alignment among associates on identified departmental goals and meeting established KPIs for set initiatives.
• Through leveraging their extensive subject matter expertise in traditional and digital marketing techniques and their understanding of the market landscapes, this role will support, guide, and provide feedback to the property marketing associates this position directly oversees as well as the operational leaders regarding the development of integrated marketing programs at a portfolio-level.
• Mentor, train, and grow marketing operations associates in a designated portfolio
• Ensure goals and expectations are met through delivering consistent and superior customer service to key stakeholders
• Understand the client’s and company’s business objectives to ensure maximization of property marketing efforts and optimal property performance
• Identify and manage key department initiatives based on department goals and areas of focus to optimize marketing efforts for Avenue5 properties
• Identify solutions that scale and streamline support across assigned portfolio to maximize value for our properties and create consistency across common marketing materials for clients and operators, collaborating with associates and operations leaders to implement
• Maintain a working knowledge of all the features, functionality and benefits that make Avenue5’s products and services superior in the multi-family property management space and work alongside the national property marketing team to elevate internal programs, where needed

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field is required. Master’s degree is preferred in marketing, communications, public relations, or related field.
• Seven plus years of experience in direct real estate multi-family marketing within the property management industry is required
• Seven to ten years of pre-development, lease-up and/or grand opening experience in the multi-family property management industry preferred
• Seven to ten years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required
• Seven to ten years of experience in websites, ILS, Craigslist, SEO, SEM, and digital data aggregators is required
• Seven to ten years of experience in Yardi Voyager Marketing module, Real Page or other equivalent system is preferred
• Three to five years of digital, creative, and branding agency experience is preferred
• Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords is preferred
• Participation in industry groups is preferred

Preferred

Benefits