Associate Vice President of Marketing & Communications

Atlanta, GA (Hybrid)

$141K/yr – $148K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead RedefinED Atlanta's marketing and communications to advance equity, visibility, and fundraising.

  • Own and evolve strategy, content, and cross-team workflows aligned to the organization’s plan.
  • Must-have: 10+ years in nonprofit/education marketing or communications with leadership experience.
  • Standout: Experience managing a team, vendors, and a PR program with regional/national press.

Job Description

Responsibilities

  • Lead the implementation and ongoing evolution of RedefinED Atlanta’s marketing and communications strategy, ensuring alignment with the organization’s strategic plan
  • Serve as a strategic advisor to the senior team on messaging, positioning, storytelling, media, and audience engagement
  • Partner with the Executive Director and Chief of Staff to shape RedefinED Atlanta’s public voice and visibility in regional and national education conversations
  • Lead executive communications, including thought leadership, speeches, op-eds, and major announcements
  • Manage, mentor, and grow a high-performing marketing and communications team, along with a network of vendors
  • Build and maintain scalable systems for content planning, approval workflows, and cross-team collaboration
  • Equip staff with messaging tools, talking points, and narrative training to serve as effective ambassadors
  • Strengthen internal collaboration in communications to ensure clarity, alignment, and shared ownership of organizational priorities
  • Own and evolve brand architecture, voice guidelines, visual identity, and messaging frameworks
  • Ensure consistent, equity-centered messaging that authentically represents Metro Atlanta’s communities and RedefinED’s strategic priorities and investments
RedefinED Atlanta logo

RedefinED Atlanta

RedefinED Atlanta is a locally based nonprofit working to ensure every Metro Atlanta student has access to trajectory-changing K-12 public education options. The organization works closely with educators, families, community partners, and civic leaders to create more opportunities and support new ideas that lead to broad-scale change.

Founded in 2016
Atlanta, Georgia, USA
16 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
35.1%
Direct
37.3%
Referral
5.5%
Social
20.7%
Paid
1.3%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
2 (13% of company)