Associate Vice President of Marketing & Communications

Atlanta, GA (Hybrid)

$141K/yr – $148K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive a comprehensive, equity-centered marketing and communications strategy for RedefinED Atlanta, leading cross-functional teams and executive communications.

  • Must-have: 10+ years of marketing/communications leadership in nonprofit/education settings.
  • Standout: Builds scalable content systems and guides cross-team, cross-vendor initiatives including crisis planning.

Job Description

Responsibilities

  • Lead the implementation and ongoing evolution of RedefinED Atlanta’s marketing and communications strategy, ensuring alignment with the organization’s strategic plan
  • Serve as a strategic advisor to the senior team on messaging, positioning, storytelling, media, and audience engagement
  • Partner with the Executive Director and Chief of Staff to shape RedefinED Atlanta’s public voice and visibility in regional and national education conversations
  • Lead executive communications, including thought leadership, speeches, op-eds, and major announcements
  • Manage, mentor, and grow a high-performing marketing and communications team, along with a network of vendors
  • Build and maintain scalable systems for content planning, approval workflows, and cross-team collaboration
  • Equip staff with messaging tools, talking points, and narrative training to serve as effective ambassadors
  • Strengthen internal collaboration in communications to ensure clarity, alignment, and shared ownership of organizational priorities
  • Own and evolve brand architecture, voice guidelines, visual identity, and messaging frameworks
  • Ensure consistent, equity-centered messaging that authentically represents Metro Atlanta’s communities and RedefinED’s strategic priorities and investments

Requirements

  • 10+ years of progressive experience in marketing, communications, or brand strategy, ideally with a mix of nonprofit, philanthropic, education, or agency experience
  • Proven track record in developing and executing communications strategies that drive engagement and advance organizational goals
  • Exceptional leadership and team management skills, with experience building and mentoring high-performing teams and vendors
  • Strong writing, editing, and messaging skills, with a sharp eye for alignment and tone
  • Demonstrated ability to translate complex ideas into compelling, accessible communications
  • Fluency in digital tools and mar-comm performance metrics
  • Deep commitment to public education access and experience working in partnership with local/regional community organizations
  • Strong collaboration and influence skills across functions, balancing multiple priorities and stakeholders
  • Ability to advise senior leaders and board members with confidence, discretion, and strategic judgment
  • Connected to K-12 public education in metro Atlanta (preferred but not required)

Preferred

  • Connected to K-12 public education in metro Atlanta (preferred but not required)

Benefits

  • full benefits
  • hybrid work environment
RedefinED Atlanta logo

RedefinED Atlanta

RedefinED Atlanta is a locally based nonprofit working to ensure every Metro Atlanta student has access to trajectory-changing K-12 public education options. The organization works closely with educators, families, community partners, and civic leaders to create more opportunities and support new ideas that lead to broad-scale change.

Founded in 2016
Atlanta, Georgia, USA
16 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
35.1%
Direct
37.3%
Referral
5.5%
Social
20.7%
Paid
1.3%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
2 (13% of company)