Responsibilities

• Develop, execute, and continuously refine comprehensive marketing and communications strategies aligned with institutional mission, vision, and strategic goals.
• Serve as a senior advisor to executive leadership on brand positioning, messaging strategy, reputation management, and communications planning.
• Lead market research, audience analysis, and brand perception studies to inform strategic decision-making and competitive positioning.
• Ensure institutional narratives are authentic, mission-aligned, and consistently reflected across all platforms and touchpoints.
• Oversee integrated marketing campaigns supporting enrollment management, academic program growth, partnerships, and advancement initiatives.
• Ensure consistency, quality, and effectiveness of the institutional brand across print, digital, and multimedia communications.
• Promote internal brand alignment so faculty, staff, and partners consistently represent institutional identity externally.
• Collaborate with Enrollment Management, Academic Affairs, Student Affairs, Advancement, and Executive Leadership on targeted marketing initiatives.
• Provide leadership for institution-wide communications, including executive messaging, institutional announcements, newsletters, and major initiatives.
• Serve as a key leader in crisis and issues management, guiding messaging and communications response as needed.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, business, or a related field.
• Minimum of 8–10 years of progressive experience in marketing and communications, including significant leadership responsibility.
• Demonstrated success developing and executing integrated marketing and communications strategies in higher education or a complex organization.
• Strong leadership, organizational, and project management skills with the ability to manage multiple priorities effectively.
• Exceptional written, verbal, and interpersonal communication skills.
• Proven experience leading and supervising professional teams.

Preferred

• Master’s degree in marketing, communications, business, or a leadership-related field.
• Experience in higher education, global education, or mission-driven organizations.
• Experience with crisis communications and reputation management.
• Familiarity with digital analytics, SEO/SEM, paid media strategies, and modern marketing technologies.