Responsibilities

• Develop and articulate a comprehensive creative strategy aligned with organizational goals, marketing priorities, and brand strategy.
• Define and communicate the brand’s unique value proposition, positioning, and differentiation to target audiences.
• Lead creative strategies informed by customer insights, audience needs, market trends, and industry dynamics.
• Evaluate, implement, and optimize AI-powered tools for design, content creation, image/video editing, and project management.
• Develop, direct, and produce creative assets from strategy and concept through completion across print, digital, social, video, audio, experiential, and emerging platforms.
• Manage highly visible and complex creative projects that impact the business and span multiple teams, platforms, or stakeholder groups.
• Forecast resource needs, drive project schedules, prioritize work, and communicate trade-offs when timelines or deliverables are at risk.
• Review creative output from internal partners, agencies, production companies, and vendors to ensure high standards of creativity, innovation, quality, and brand association.
• Supervise and develop the content team, ensuring alignment with brand strategy, messaging, and business objectives.
• Manage content workflows, set clear expectations, monitor performance metrics, and provide constructive feedback to support professional growth.

Requirements

• Bachelor’s degree in marketing, communications, design, or related field.
• Minimum of 10 years of experience in creative services, an in-house agency, or advertising agency.
• At least 5 years of experience leading large teams, budgets, and comprehensive creative strategies.
• Proven ability to guide, mentor, and inspire diverse, multidisciplinary creative teams.
• Demonstrated ability to foster a collaborative, inclusive, innovative, and high-performing team culture.
• Exceptional interpersonal influence skills with the ability to build relationships and collaborate across departments and with external partners.
• Strong storytelling and persuasion abilities, with the ability to convey complex ideas and compelling narratives to stakeholders at all levels.
• Robust strategic thinking and problem-solving skills, with strong attention to detail and the conceptual ability to develop impactful campaigns.
• Demonstrated business acumen and deep understanding of industry trends and the competitive landscape.
• Deep curiosity and expertise in digital trends, social platforms, innovation, emerging technologies, and their application to creative decisions.

Preferred

• Experience leading creative strategy within a large, complex, matrixed organization.
• Experience building or evolving an in-house creative studio or creative services function.
• Healthcare, consumer brand, agency, or enterprise marketing experience.