Associate Vice President (AVP) Marketing – Touchland

Responsibilities

• Full-Funnel Marketing Ownership: Build and execute an integrated brand-to-performance marketing strategy across awareness, acquisition, retention, and retail.
• Ensure consistent brand positioning, storytelling, messaging, and creative execution across campaigns, retail, partnerships, and consumer touchpoints.
• Oversee performance marketing, paid media, customer acquisition efficiency, attribution, and ongoing performance optimization.
• P&L and Revenue Accountability: Own U.S. marketing forecasting, budgeting, and revenue targets, partnering with Digital & Connected Commerce and International teams to align commercial plans and performance.
• Build reporting frameworks that translate marketing activity and investment into measurable business impact.
• Partner cross-functionally with Sales, Digital & Connected Commerce, International Markets, Operations, Finance, and other stakeholders to align demand planning, channel performance, and commercial priorities.
• Integrated Planning and Product Go-to-Market: Lead product go-to-market strategy from positioning and launch planning through execution and post-launch optimization.
• Build annual and quarterly marketing plans with clear objectives, KPIs, channel strategies, and resource requirements.
• Drive cross-functional alignment across Product, Retail, Creative, Operations, and Commercial teams to ensure successful product launches.
• Develop customer line review presentations and ensure appropriate product, merchandising, marketing, and commercial support for key launches.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of experience in marketing, brand management, consumer products, or a related discipline.
• Experience in CPG, digitally native, beauty, lifestyle, or other consumer-focused brands.
• Demonstrated experience leading integrated marketing strategies across brand and performance channels.
• Experience owning or significantly influencing revenue, marketing budgets, go-to-market strategy, and business performance.
• Experience leading product launches, innovation initiatives, and omnichannel marketing programs.
• Experience managing and developing marketing teams and influencing cross-functional stakeholders.
• Demonstrated ability to operate effectively in a lean, high-growth environment while remaining hands-on.
• Strong understanding of retail marketing, consumer insights, digital commerce, and performance marketing.

Preferred

• MBA or advanced degree preferred.
• Experience in international markets and global brand management preferred.
• Experience across both domestic and international go-to-market strategies preferred.
• Experience in digitally native, beauty, lifestyle, or high-growth consumer brands preferred.
• Experience developing channel-specific products, partnerships, collaborations, and innovation programs preferred.

Benefits

• As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave.
• U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date.
• You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.