Responsibilities

• Assist the social media strategists in planning, developing and executing social media strategies including, copywriting, graphic design, video editing and photography.
• Create an engaging and eye-catching social content in various formats including video, still image, basic animation, etc. Post and schedule using a social media management platform. Demonstrate aptitude in graphic design and illustration, video editing, photography/photo editing and manipulation, writing copy for social media and basic GIF animation.
• Assist in the planning, managing, and executing of social media initiatives in support of enterprise goals, in collaboration with internal cross functional teams; assist with day to day social activities and tools.
• Assist in managing additional social media platforms, including, but not limited to: google my business, Facebook, Instagram, Pinterest, LinkedIn, YouTube, and Yelp national and local market pages.
• Support internal network of local social media practitioners and headquarters based rapid response team, including monthly content guidance, webinars and best practice training.
• Communicate well in short form with maximum accuracy and in accordance with brand standards, voice and tone. Demonstrate basic understanding of the concept of collaborative processes. Demonstrate fresh and compelling ideas in own work. Exhibit interest in new ideas and experimentation. Obtain information regarding key players, key issues and key strategies in own unit. Organize key points and supporting information for a topic as appropriate for the audience. Support the mission, vision and objectives.

Requirements

• Bachelor’s degree required in graphic design, journalism, communications, marketing, English, or related field.
• Master’s degree preferred.
• Minimum one year of experience in social media content creation required.
• Three years of experience is preferred.
• Experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google My Business, etc.) required.
• Experience with social media marketing and reporting platforms (Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.) preferred.

Preferred

• Experience with video editing software (beyond basic editing)