Responsibilities

• Create and ideate social media content and concepts for various audiences
• Coordinate social executions in collaboration with Mattel brand teams
• Manage social calendar and identify opportunities and gaps
• Write compelling copy that is on-brand and on-strategy
• Advice and develop social content strategy for various social platforms
• Create social assets that are optimized per social platform
• Support social coverage for real-time events (photos and video) as needed
• Monitor social platforms to identify activation opportunities
• Identify and optimize content opportunities based on social analytics
• Digest business, entertainment, corporate, and brand information and distill it into essential components

Requirements

• 2+ years of experience managing social media for brand(s) including developing social strategies
• Awareness and understanding of social media management across platforms like Instagram, TikTok, LinkedIn, Facebook, and Threads
• Strategic understanding of the digital and social landscape and what works on various platforms and why
• Strong resourcefulness and solutions-oriented attitude
• Native social platforms editing knowledge and experience creating social stories
• Highly organized, positive thinker; willing to jump in and get the job done
• Superior communication skills with the ability to interact cross-functionally at all organizational levels
• Great command of the English language (grammar, spelling and vocabulary)
• Relentless attention to detail
• Experience using design software like Adobe Photoshop or Canva

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.