Responsibilities

• Lead enterprise SEO strategy across multiple therapeutic areas, driving scalable growth in Generative AI visibility (LLMs) and organic visibility within Search Engines.
• Develop and optimize comprehensive keyword and content strategies aligned to user intent, therapeutic demand, and evolving GenAI search behaviors.
• Monitor and interpret search industry trends, algorithm updates, and emerging GenAI ranking factors; proactively adjust strategy to maintain and grow competitive share of voice.
• Identify, prioritize, and implement content, technical, and on-site optimization opportunities to improve crawlability, indexation, engagement, and conversion performance.
• Partner cross-functionally with Brand, Product Managers, EWI, Paid Search, IHA, Analytics, and Medical/Legal/Regulatory teams to ensure cohesive search strategy and improve total GenAI/Search presence.
• Implement structured data, content architecture enhancements, and high-intent page strategies to improve discoverability and GenAI citation potential.
• Manage external agency and platform partnerships to drive innovation, testing roadmaps, and performance accountability.
• Translate complex search data into clear insights and executive-ready recommendations that inform broader digital and business strategy.

Requirements

• Bachelor’s Degree
• 1+ years media agency or consumer and/or Pharma/Healthcare industry experience – can be general digital marketing experience or specific to Organic Search
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Preferred

• Digital Channel/tactic understanding, including measurement and optimization
• Working knowledge of Google Analytics, Google Search Console and Technical Tools such as SEM Rush, Lumar, Conductor and Screaming Frog.
• Strong organizational skills and ability to handle multiple projects simultaneously
• Demonstrated strong verbal and written communication skills with the ability to communicate effectively to any level of the organization
• Ability to multi-task projects and calls within different business units all while being able to change directions and prioritize essential work.
• Demonstrated ability to develop and apply creative solutions
• Demonstrated ability to network and influence at multiple levels, across functions and within a matrixed organization
• Ability to influence without authority
• Proficient in Excel and PowerBI.