Associate Public Relations Manager

Responsibilities

• Manage day-to-day consumer public relations activities and breakthrough campaigns with agencies and internal partners; participate in creative campaign sessions; consult on strategy documents and presentations; edit/write press releases and key messages; and create digital media press kits & mailings.
• Lead new products media strategy with PR agency to gain awareness.
• Support development and execution of PR programs that sustain campaign momentum through timely storytelling, proactive outreach, and trend-driven opportunities.
• Develop media outreach strategies and targeted media lists. Monitor media landscape for opportunities and respond to media inquiries. Maintain detailed internal media notes and contacts list.
• Support media training preparation and coordinate press interviews by developing briefing materials, managing schedules, and ensuring spokesperson readiness.
• Assist in managing earned influencer programs and product seeding initiatives, including identifying partners, coordinating shipments, and tracking coverage and engagement.
• Manage influencer relationships and work with creators and agencies to support campaigns that generate earned coverage.
• Support planning and execution of media and influencer events by coordinating logistics, managing guest lists, and assisting onsite to ensure smooth execution and strong brand representation.
• Create campaign, quarterly, and year-end reports, including KPI analysis and insights to drive future programs and ideas. Work with insights and marketing mix teams to evaluate PR effectiveness.
• Collaborate with social media and content teams to develop opportunistic social content to gain earned media coverage.

Requirements

• Bachelor’s Degree in Communications, Journalism, Marketing, or other related field
• 5+ years public relations experience (in-house or agency).
• Experience managing PR campaigns, working with social influencers/creators, and media relations.
• Experience managing a PR agency.
• Position requires strong knowledge of modern PR and emerging earned media, influencer relations, and social media. Vendor management experience.
• Exceptional interpersonal and influence skills are necessary.
• Incumbent will routinely interact with internal and external customers, so solid business acumen and strong oral and written communication skills are essential.
• Incumbent must be able to establish and maintain cooperative relationships, lead projects and cross-functional teams.
• Strong project management and organizational skills; able to work under pressure and with firm deadlines.
• Self-motivated with a positive and professional approach.

Benefits

• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans