Responsibilities

• Design visually compelling PR materials, including infographics, executive summaries, presentations, dashboards, and data driven storytelling tools.
• Track and compile key PR performance metrics, including media coverage, sentiment, influencer results, and campaign impacts across earned and shared channels.
• Assist with maintaining digital asset library of PR photo/video assets.
• Support maintenance of media lists and project management systems, utilizing tech-forward solutions.
• Assist in the execution of external publicity and earned media strategies for Walt Disney World Resort, including new product debuts, attraction openings, resort refurbishments, seasonal offerings, and special events.
• Help draft press materials, media advisories and social media content under the guidance of senior PR staff.
• Support content and asset capture efforts (photo, video, short-form social, behind the scenes materials) to document and promote new and ongoing offerings in partnership with internal creative, production, and operations teams.
• Maintain up to date media, influencer, and asset databases, ensuring materials are accurate, organized, and easily accessible.
• Coordinate logistics for media visits, influencer experiences and special events.
• Monitor media coverage, assess outcomes and compile coverage reports.
• Partner with key internal departments, including Marketing, Creative, Operations, Digital/Social, Legal and other Communications partners to support integrated storytelling.
• Assist with special projects and cross team initiatives as needed.

Requirements

• Bachelor’s degree in public relations, communications, design, marketing or related field is required
• Experience in graphic design utilizing Adobe Creative Suite (Photoshop, Illustrator), presentation tools (PowerPoint, Canva) and other design programs.
• Experience analyzing large and complex data sets to identify trends, generate actionable insights, and inform data‑driven decision making.
• Experience with written and verbal communication
• Detail-oriented, organized, and able to manage multiple tasks in a fast-paced and high-volume setting.
• Experience leveraging new and familiar digital tools to support reporting, insights, and communications workflows, troubleshooting independently to learn and explore new technology.
• Experience working both independently and collaboratively across teams.
• Ability and willingness to work flexible hours, including occasional evenings and weekends for event support.

Preferred

• Previous internship or early-career experience in visual communications, corporate design, public relations, media marketing or events.
• Experience writing in AP Style
• Experience with project management platforms (e.g., Smartsheet or similar tools).
• Experience using media monitoring and measurement platforms (e.g., Meltwater, Cision, or similar).
• Interest in visual storytelling, content creation, and digital media trends.
• Knowledge of or passion for Walt Disney World Resort offerings and the themed entertainment industry.

Benefits

• Benefits and Perks: Disney offers a rewards package to help you live your best life.
• This includes health and savings benefits, educational opportunities and special extras that only Disney can provide.