Associate Program Manager, Marketing

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Owns the core link between sales and marketing by shaping plans, proposals, and promotional materials while leading cross-functional programs that align with sales targets and market needs.

  • Marketing Plans & Promotions: craft plans, proposals, and promotions that support assigned products and segments.
  • Cross-functional Program Management: coordinate marketing programs with sales, design, and vendors to meet targets.
  • Market Insights to Assets: translate research into literature, databases, and web content that enable selling decisions.

Job Description

Responsibilities

  • Supports sales team by generating marketing plans, proposals, presentations and promotional materials.
  • Manages projects and programs to help meet sales goals for assigned products, services and market segments.
  • Supports sales management in market research, development and design of marketing literature, marketing database systems, intranet, and external websites.
  • Meets program and project requirements generating marketing plans, proposals and promotions.
  • Identifies, develops and implements recommendations and creative strategies to achieve sales goals for assigned products, services and market segments.
  • Responds to sales communication needs by coordinating, researching and developing presentation, communication and promotional materials.
  • Schedule graphic and creative design and production of sales marketing literature.
  • Coordinates promotional efforts with members, clients and the sales team.
  • May develop advertising messaging to build brand identity and influence buying decisions.
  • Prepares reports by compiling data, tracking and analyzing business plans and metrics.

Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field; or equivalent combination of education and experience.
  • Minimum 2 to 5 years’ related experience in marketing or the hospitality industry.
  • Advanced knowledge and understanding of marketing principles across advertising, direct marketing, events, field marketing, and digital platforms.
  • Knowledge of assigned products, services, or market segments and their strategic positioning.
  • Knowledge of company policies, procedures, and brand standards relevant to marketing operations.
  • Knowledge of marketing analytics, performance metrics, and budget management.
  • Strong written and verbal communication skills for developing presentations, proposals, and promotional content.
  • Demonstrate proficiency in Microsoft Office Suite, Quick Suite, and Salesforce for project and data management, while adopting AI-enabled tools to automate workflows and enhance reporting accuracy.
  • Skilled in coordinating cross-functional marketing efforts and managing project timelines.
  • Ability to analyze data and translate insights into actionable marketing strategies.
  • Ability to manage marketing programs and projects from concept through execution, ensuring alignment with business goals.
  • Ability to respond to diverse marketing communication needs and deliver high-quality materials.
  • May travel up to 10% of work time.

Benefits

  • Medical/Dental/Vision available day one
  • Vacation/Sick- accruals start day one
  • Paid company holidays and personal holidays to celebrate what’s important to you
  • 401K - company contribution and match (U.S.)
  • Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
  • Employee discounts/hotel discounts
  • Free financial and health wellness programs
  • Tuition Reimbursement
BWH HOTELS logo

BWH HOTELS

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Phoenix, Arizona, USA
460 employees (35 in marketing)

Traffic Signals

Monthly Visitors
6.9M
Traffic Source Mix
Search
50.1%
Direct
29.4%
Referral
17.5%
Social
0.7%
Paid
2.3%

Headcount Trend

Current headcount: ~460

Marketing Team

Marketing Team Size
35 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

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