Responsibilities

• Assist with analysis of MarTech business processes, systems, and requirements with an emphasis on customer retention, lifecycle marketing, and loyalty program performance.
• Help document functional and technical specifications to support the design and implementation of MarTech solutions, including loyalty, CRM, lifecycle messaging, personalization initiatives, and store activation tooling for events and pop-ups.
• Work with stakeholders, including retention and lifecycle marketing leaders, loyalty program owners, retail marketing and store events teams, product managers, UI/UX designers/researchers, and development teams, to help gather and document feature/project requirements for MarTech tools and initiatives.
• Help ensure alignment between retention marketing, store activation, and brand activation needs and the technological solutions that support them.
• Provide support throughout the MarTech project lifecycle, including requirements gathering, build, and implementation across retention and store activation workstreams.
• Help facilitate communication between marketing, retail, and technical teams to support successful delivery of lifecycle campaigns, loyalty enhancements, and in-store event and pop-up activation capabilities.
• Support change management activities for the implementation and optimization of key MarTech tools, such as Hightouch, Klayvio, loyalty platforms, and event/activation enablement systems.
• Help document clear and actionable requirements and acceptance criteria to guide development teams in delivering MarTech features supporting retention, loyalty, and store activation experiences.
• Assist in breaking down epic-level requirements for loyalty program initiatives, lifecycle and win-back journeys, consumer account enhancements, and store event/pop-up activation flows into actionable, daily requirements for digital development teams.
• Support product managers in defined MarTech product areas — including loyalty, retention messaging, and store activation enablement — by helping document feature requirements, tracking delivery, and assisting with the rollout of product enhancements.

Requirements

• Bachelor's degree in a relevant field (e.g., Business, Marketing, Information Systems) or equivalent years of experience preferred
• 3+ years of experience as a business analyst, marketing technology analyst, or in a related role (internship experience considered)
• Analytical skills with the ability to translate MarTech data into actionable insights
• Familiarity with business analysis tools and methodologies (e.g., process mapping, requirements elicitation, data analysis)
• Exposure to Agile methodologies and project management principles
• Strong communication and interpersonal skills, with the ability to engage with stakeholders at various levels
• Ability to manage multiple priorities in a fast-paced environment under the direction of senior team members
• Interest in and willingness to learn MarTech tools and platforms (e.g., Hightouch, Klayvio, loyalty platforms, CDPs)
• Experience or coursework in translating business requirements into user stories or technical specifications
• Familiarity with digital marketing, retention and lifecycle marketing, loyalty programs, personalization, and customer experience best practices

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits