Job Summary

We're looking for an Associate Product & Content Marketing Manager who operates as a messaging factory: someone who can look at a product, extract what makes it commercially relevant, build the positioning framework that anchors every asset, and then drive production of that content — using AI tools, creative partners, and their own craft — until the channel has everything it needs to sell.

You'll own the commercial translation layer between product management and market-facing execution. That means sitting in product conversations, building messaging frameworks, determining what the channel actually needs to sell effectively, and making sure nothing goes to market without a story behind it.

You will also be a primary AI content operator. With AI as a core production tool, this role requires someone who can prompt intelligently, edit critically, and know — fluently — when AI output is right for a trades audience and when it isn't. AI will support you developing copy as a force multiplier while bringing the strategic judgment AI cannot.

Travel: This role is fully remote with periodic travel required — estimated 4–6 trips annually. for launch planning and team alignment, domestic trade shows and industry events, and field visits with reps or distributors as needed to build channel and customer understanding.

What You'll Own

Messaging & Positioning — The Factory Floor

• Develop and maintain messaging frameworks and value proposition documents for new product launches and priority portfolio products — these are the source of truth that feed every downstream asset.
• Lead messaging discovery sessions with Product Managers to extract differentiation, proof points, and use-case specifics that PM may not know how to articulate commercially
• Translate technical specifications into contractor-relevant benefits — not feature lists dressed as copy
• Assess each launch for commercial scope: standalone SKU, line extension, or springboard for full category re-commercialization — and size the asset investment accordingly
• Educate internal stakeholders on current product and brand messaging; nobody should be improvising the story

Content Production — AI-Accelerated

• Own the end-to-end production of campaign emails, sell sheets, sales presentations, website copy, social content, trade ad copy, and channel communications
• Use AI tools (Claude, ChatGPT, or equivalent) as the primary first-draft engine — developing and maintaining a RectorSeal prompt library that produces on-brand, trade-accurate content consistently
• Edit and elevate AI-generated content with the judgment a trades audience requires: specificity over vagueness, performance over lifestyle, contractor-ready over consumer-polished
• Write high-value content directly when AI cannot — campaign headlines, brand positioning statements, launch narratives, and anything where craft determines outcome
• Brief and direct creative and design resources with messaging documents and creative briefs that minimize revision cycles

Sales Enablement Strategy

• Define what the channel actually needs to sell: the asset mix, format, and depth required at each stage of the selling process for reps, distributors, and contractors
• Build and maintain a sales enablement asset library — what exists, what's current, what needs to be retired or refreshed
• Ensure every significant launch goes to market with a complete enablement package before market availability — not after
• Develop guided selling tools that help distributors and contractors make informed buying decisions without relying on a rep being present

Go-to-Market & Launch Execution

• Build and execute comprehensive content launch plans for new and existing products in alignment with Product Management, Channel Marketing, and Sales
• Own NPL content deliverables from Gate 1 through market availability — nothing goes to production without a messaging document
• Deliver confirmed launch inputs to the integrated marketing calendar on schedule so Channel Marketing can plan against real information
• Partner with Channel Marketing on campaign email cadence — building evergreen content buffers that reduce reactive brief requests and keep inside sales equipped between launches

Brand & Category Thought Leadership

• Identify and develop thought leadership content that positions RectorSeal as a consultative partner — not just a parts supplier — across HVAC, plumbing, and electrical categories
• Conduct or facilitate SME interviews to extract category-level insight from internal experts
• Manage PR content needs in partnership with third parties, ensuring alignment with strategic messaging
• Provide brand guidance on packaging, merchandising, trade show displays, and co-brand or acquisition brand scenarios as needed

Performance & Optimization

• Support prioritization of asset development based on known business goals taking direction from Sr. Dir Brand and Content Marketing.
• Identify and track key content performance metrics — email open and click rates, asset utilization, launch content completeness — and make data-driven adjustments
• Monitor AI output quality against brand standards and trade audience fit; refine prompt library accordingly
• Project manage your key assets through to completion to hit New Product Launch deliverable timelines.
• Take constructive feedback from internal and external stakeholders and apply it systematically, not selectively

Minimum Requirements:

• 5–8 years of B2B marketing experience with exposure to both product marketing and content production responsibilities
• Demonstrated ability to develop or contribute to messaging frameworks and value proposition documents — not just execute against briefs someone else wrote
• Active, fluent user of AI writing tools with demonstrated ability to prompt for specific tone, audience, and format — and to edit output critically
• Portfolio that includes both strategic documents (positioning frameworks, messaging briefs) and finished market-facing content (campaign emails, sell sheets, product copy)
• Experience working with technical products where translating specs into benefits is required
• Strong organizational instincts — manages deadlines, flags issues early, doesn't need heavy direction to stay productive
• Comfortable working cross-functionally with product managers, channel partners, sales, and creative resources

Preferred Requirements:

• HVAC, plumbing, electrical, or adjacent trades/industrial manufacturing background
• Experience in a rep → distributor → contractor or similarly indirect channel model
• Familiarity with NPL or stage-gate launch processes
• Experience building or managing a prompt library or AI content workflow for a marketing team
• Familiarity with DAM systems (Bynder or equivalent), Showpad, or similar sales enablement platforms
• 4-year degree in Business, Marketing, Communications, or Engineering; MBA a plus but not required

What We're NOT Looking For

• Consumer or lifestyle brand marketers who haven't made the B2B trades shift — this audience buys on performance and specificity, not aspiration
• Candidates who define "content strategy" as a blog calendar and a social schedule
• AI skeptics or AI maximalists — we need someone who uses it as a tool with judgment, not a crutch or a threat
• Candidates who need a fully formed upstream input to produce good work — this role generates the upstream input
• Writers who treat the messaging document as someone else's job
• Candidates who require heavy management across multiple simultaneous launch cycles

Reporting & Cross-Functional Relationships

• Reports to: Sr. Director, Brand & Content Marketing
• Partners closely with: Product Management, Channel Marketing, Creative Manager, Events Marketing Manager, RSMs, Rep Agencies, Vietnam design team
• Serves as: day-to-day content production and messaging lead for product launches and campaigns across HVAC, plumbing, and electrical categories; grows into full commercial ownership as product and channel knowledge deepens

Benefits: At RectorSeal, our employees enjoy the following benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental, and vision plans, 401(k), pension, life insurance, paid time off program with paid holidays, and various wellness programs.

About RectorSeal

Based in Houston, Texas, RectorSeal, LLC, is a wholly owned subsidiary of CSW Industrials, Inc. [NYSE: CSW] and is a leading provider of quality solutions for the professional trades serving heating, ventilation, and air conditioning (HVAC/R), plumbing, electrical, and construction markets. For more information about RectorSeal’s innovative products and brands that increase efficiency and improve reliability, please visit www.RectorSeal.com. For more information about PSP, please visit www.pspproducts.com.

About CSW Industrials

CSW Industrials is a diversified industrial growth company with industry-leading operations in three segments: Contractor Solutions, Specialized Reliability Solutions, and Engineered Building Solutions. CSW provides niche, value-added products with two essential commonalities: performance and reliability. The primary end markets we serve with our well-known brands include HVAC/R, plumbing, electrical, general industrial, architecturally-specified building products, energy, mining, and rail transportation.