Associate Planner, OOH

New York City, NY (On-site)

$55K/yr – $65K/yrMid LevelFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

OOH planning ownership with data led audience targeting, vendor negotiations, and budget optimization.

  • Growth/Operations: own planning, evaluation and client goal alignment across vendor channels.
  • Audience & Channels: translate demographics into channel choices and touchpoint strategy.
  • Budget & Partnerships: negotiate formats, placements and value within approved plans.

Job Description

Own the OOH planning process end to end: from data-informed channel selection to budget optimization and vendor negotiation, with tight collaboration across clients, managers and internal teams.

  • OOH Planning: lead evaluation, analysis and alignment of client goals into clear plans.
  • Audience & Insights: analyze demographics and psychographics to identify effective channel usage across touchpoints.
  • Vendor & Budget: negotiate and optimize formats, placements, audience delivery and value within approved plans.
Talon America logo

Talon America

Talon is a pioneering independently owned, global Out of Home agency with offices in the US, Canada, UK, Ireland, Germany, UAE and Singapore.We provide our clients with world class service, technology, and collaboration to create exceptional OOH campaigns that deliver measurable results.In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 230 people located in key cities across the globe.Out of Home is changing fast, and Talon is at the forefront of that change. Reimagining the possibilities of what outdoor can be and doing it on a global scale. We help clients get the best out of OOH by combining independence with a collaborative approach. We promote open and transparent working relationships between many of the world’s leading agencies, advertisers and media owners.We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – championing OOH as a medium that is highly effective, creative, sustainable, and measurable for our clients.Head to our website to let us show you how to start thinking outside.

New York, New York, USA
44 employees (6 in marketing)

Traffic Signals

Monthly Visitors
17.4K
Traffic Source Mix
Search
29.4%
Direct
26.6%
Referral
4.9%
Social
5%
Paid
0.6%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size
6 (14% of company)
Median Career Experience
10 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1