Responsibilities

• Day-to-day oversight and execution of paid social campaigns and paid search campaign
• Lead day-to-day management and optimization of client Paid Social and paid search initiatives
• Campaign planning, strategy and plan documentation
• Campaign tactics and segmentation build-out and optimization
• Bidding optimizations
• Test planning, recommendations, and management
• Custom analysis, reporting, and insights
• Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
• Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts

Requirements

• 1+ years of paid social or paid search marketing experience
• Working knowledge of Google Analytics
• Understanding of paid search advertising (Google, Bing etc.)
• Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.)
• Agency experience will be given preference

Preferred

• Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
• Preferred experience with Tableau or other data visualization platforms
• Agency experience will be given preference

Benefits

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)