Responsibilities

• Lead the development and execution of programmatic media strategies for a financial services company
• Ensure that programmatic campaigns align with client goals and objectives while overseeing the setup, trafficking, and optimization of campaigns across various DSPs (e.g., DV360, The Trade Desk, Yahoo, and Amazon)
• Manage programmatic media buying and digital advertising strategies across multiple channels, including display, video, and CTV, with a strong emphasis on activating campaigns in local markets
• Act as the primary point of contact for clients, building and maintaining strong relationships, providing regular updates, and offering strategic recommendations
• Oversee campaign performance, continuously optimizing strategies to meet client objectives and improve key performance metrics
• Lead, mentor, and provide guidance to a team of associates, ensuring effective collaboration with internal business partners, stakeholders, and cross-functional teams
• Drive the adoption of programmatic best practices, ensuring that campaigns are executed efficiently and effectively across all media channels
• Ensure seamless communication and alignment between internal teams and external partners to deliver successful campaigns
• Stay current with industry trends and emerging technologies, providing thought leadership to drive innovation within the programmatic space
• Work with Critical Mass headquarters to execute payment of invoices and pre-bill process

Requirements

• 6+ years of media experience, including 3-4 years in programmatic media buying
• Strong proficiency in trafficking and reporting, with experience in platforms like DV360, TTD, Google, and Adobe (Amazon and Yahoo are a plus)
• Experience managing video campaigns, specifically in CTV and online video marketing; familiarity with Innovid for traffic management is a plus
• Lead and guide a team to ensure effective campaign execution across 70 local markets, managing large-scale campaigns with precise audience targeting and model segmentation
• Manage DSP campaigns, CTV inventory, and plan for future traffic pushes, ensuring campaigns are aligned with client objectives
• Proven ability to manage campaigns with a focus on efficiency and optimization, particularly for the financial services industry and local campaigns
• Strong interpersonal, written, and verbal communication skills, with the ability to collaborate effectively across teams and geographies
• Ability to work independently while managing priorities, meeting deadlines, and adapting to new challenges
• Experience working in an agency environment, negotiating programmatic deals, and managing local broadcast efforts in conjunction with digital media
• Strong project management, planning, and organizational skills, with the ability to manage multiple campaigns simultaneously while ensuring alignment with business goals

Preferred

• Experience accessing live broadcast inventory and buying programmatic media within the sports sector
• Familiarity with OMC and leveraging omni-channel strategies for integrated campaigns