Associate Patient & Advanced Practice Provider (APP) Marketing Director

Responsibilities

• Lead patient, advanced practice provider, and nurse marketing initiatives.
• Drive coordination & alignment by engaging Exelixis cross-functional partners including Key Customer Strategy, Market Planning, Market Access, Sales, Sales Training, and Corporate Communications.
• Assumes a high level of coordination with GU and GI marketing teams.
• Liaise with Exelixis Public Relations to provide input and support to patient organizations as appropriate.
• Manage project timelines and ensure timely execution of programs and tactics.
• Lead projects to gain approval through the Review of Advertising, Marketing, and Promotion (RAMP) review process.
• Oversee production and distribution of materials and implementation of programs.
• Work closely with Sales Training to develop and deliver any necessary training needed to support Patient, APP, and nurse strategies and resource rollout.
• Manage APP and patient agencies, budget forecast, and spend to ensure resources are used appropriately and according to plan.
• Manage the execution of the APP/Nurse conference and product theater plan

Requirements

• Education BS/BA degree in a related discipline and at least 11 years of related experience; or Master’s degree in related discipline and 9 years of related experience; or Equivalent combination of education and experience.
• Experience Experience in Pharmaceutical marketing. Patient marketing, advocacy relations, public relations, digital marketing, and sales experiences are a plus. Oncology experience is strongly preferred.
• Knowledge, Skills and Abilities Required: Ability to develop sound strategic and tactical concepts and clearly articulate these to brand and cross-functional team members. Strong project management and agency management skills. Ability to form collaborative working relationships. Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes. Effective presentation and written communication skills.