Responsibilities

• Support the development of media strategies by understanding the context behind each ask, plan, or pitch
• Translate strategic direction into clear guidance for planners and activation teams
• Contribute to campaign briefs, including goals, media objectives, audience insights, creative considerations, timelines, and success metrics
• Assist in building thoughtful audience strategies grounded in motivations, behaviors, and journeys
• Provide input on budget allocation and channel recommendations based on insights and performance data
• Ensure alignment between media strategy and messaging, creative, and placements
• Contribute to the narrative of media plan presentations, helping communicate strategy and expected outcomes clearly
• Partner with Marketing Science to support testing frameworks, measurement approaches, and reporting needs
• Stay informed on industry trends and share relevant insights with the team
• Support client communication by contributing to presentations, POVs, and proactive recommendations
• Help mentor and guide junior team members, fostering strong collaboration and quality of work

Requirements

• Minimum 5 to 7 years of experience in strategic planning, marketing strategy, media strategy, or creative strategy
• Strong understanding of media, marketing, and the evolving tech landscape, including AI
• Previous agency experience strongly preferred
• Strong writing and communication skills
• Ability to simplify complex ideas into clear, actionable insights
• Collaborative mindset with experience working across cross-functional teams including media, creative, and analytics
• Organized, detail-oriented, and able to manage multiple priorities
• Proficiency in Word, PowerPoint, and Excel

Preferred

• New business or pitch experience is a plus

Benefits