Associate Media Planner

Atlanta, GA (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-channel media planning and execution in an agency internship role with a focus on learning and collaboration.

  • Own and contribute to cross-channel media plans and evaluation of proposals.
  • Must-have: ~1 year of marketing exposure and strong Excel skills.
  • Standout: High energy, curiosity, and ability to collaborate across teams.

Job Description

Responsibilities

  • Build smart plans
  • Develop cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.)
  • Learn to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
  • Work with team to evaluate media proposals and provide POVs backed with rationale for why this channel or partner
  • Bring them into the world
  • Work with Platforms, Ops, and Investments teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, including:
  • Managing publisher RFPs
  • Contributing to insertion order process and ensuring adherence to agency terms & conditions
  • Trafficking digital and traditional campaigns
  • Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
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Fitzco

*****We are aware of a scam targeting data-entry job seekers using Fitzco’s logo and a bogus fitzco.life web address. We have contacted the appropriate authorities. Please do not engage with this scam.*****A pretty accomplished fella in the ad world once described Fitzco as "McKinsey meets Cirque Du Soleil.” Tough line to trademark, but we would if we could.Because we’ve always believed that, in a world of noise, the boldest ideas happen to be the smartest ones. That’s how we make the improbable happen for clients. By putting intelligence and creativity on a collision course. Data, audience insights, media behaviors, AI - these aren’t just tools - they’re catalysts for ideas that defy convention and redefine what’s possible. We exist to harness the unexpected power of logic and imagination working together, creating ideas that surprise, connect, and unleash energy for our clients. That's our mission. Because in every brand, every business, and everyone who works at Fitzco, there’s hidden potential. It’s our job to help every client find the something special that gets them to the next level – of awareness, of sales, of data, their whatever's holding-them-back.So we're hard on the work. We strive to get to know our clients' businesses as well as they do. Invest in resources and processes that allow us to move faster without sacrificing a thing. Fight the good fight for ideas that are laser-focused on the business problems at hand. Hold ourselves to making meaningful change in our approach to diversity, equity and inclusion. Free our minds to what a solution may look like -- whether tried and true or utterly unconventional.If we do all of the above, our clients, our people and our community will grow. What could matter more?

Founded in 1983
Atlanta, Georgia, USA
131 employees (34 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
26 (20% of company)
Marketing Roles Posted (Last 30 Days)
2

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